Living in the Gray: When Does Content Creation and Commentary Become Promotion?
Navigating the line between fan, influencer, and spokesperson amid the SAG-AFTRA Strike.
Inside Threads-Gate: What the Battle Between Twitter, Bluesky, and Threads Means for Creators
Can the Social Media Wars actually benefit people using these platforms to share their work?
The Grimace Shake: How McDonald’s Turned Us All Into Brand Ambassadors
TikTok clips of the Grimace Shake showcase creator cleverness and innovation, but it’s all in the service of selling Happy Meals.
A Bad Trip: What We Can Learn from the Shein Influencer Trip Backlash
Brand deals are the lifeblood of the creator economy, but they come with risks.
What Creators Can Learn From the Writers Strike, Part 7: Taking Back Control
Though creators can’t necessarily unionize like WGA and SAG-AFTRA, the strikes show the importance of using their collective power.
What Creators Can Learn From the Writers Strike, Part 6: Listen to Your Audience
As the strike continues, even the largest entertainment company in the world has to listen carefully to its audience, and shift course if public perception sours. That’s a something everyone, especially creators can learn from.
What Creators Can Learn From the Writers Strike, Part 5: Dominating the Discourse
Creators and writers need to change the narrative.
What Creators Can Learn From the Writers Strike, Part 4: People Over Profit
The arrival of AI chatbots is just the latest in a long line of industry attempts to sideline actual humans in favor of profit.
What Creators Can Learn From the Writers Strike, Part 3: The Long Game in a Viral World
Creators of all kinds struggle staying afloat in a world that prioritizes short-term gains over longevity.
What Creators Can Learn From the Writers Strike, Part 2: No Creator Is an Island
We can’t face a cruel and complex system alone.
