Passionfruit

Steven Asarch

Steven Asarch is an internet culture reporter who lives on Twitch and YouTube. After graduating from Baruch College, he wrote for IBT Media, Newsweek, and Insider. In 2021, he executive produced the docu-series “Onision in Real Life” on Discovery +.

  • Dare to Apply? Unpacking the Beast Games Season Two Contract
    Culture

    Dare to Apply? Unpacking the Beast Games Season Two Contract

    We asked a couple lawyers about the Beast Games season two application contract.

    By

    Steven Asarch

    April 3, 2025
  • What Happens When Snark Takes Over Your Community?
    Personalities

    What Happens When Snark Takes Over Your Community?

    Ethan Klein is in an all-out war with his former fans and they aren’t backing down.

    By

    Steven Asarch

    March 24, 2025
  • MrBeast’s Empire Isn’t on YouTube Anymore
    Personalities

    MrBeast’s Empire Isn’t on YouTube Anymore

    MrBeast says his empire is worth $5 billion.

    By

    Steven Asarch

    March 12, 2025
  • Twitch Has a Moderation Problem
    Platforms

    Twitch Has a Moderation Problem

    Hasan’s latest ban highlights an ongoing issue with moderation.

    By

    Steven Asarch

    March 5, 2025
  • Who Puts the Skibidi in the Toilet? Talking To Bonkers Toys At The NYC Toy Fair 
    Uncategorized

    Who Puts the Skibidi in the Toilet? Talking To Bonkers Toys At The NYC Toy Fair 

    I’m staring at a giant Furby mascot walking around the halls of NYC’s Javits Center for Toy Fair 2025.  The next minute I’m being accosted by the flatulent sounds of a farting monster plush. There are hundreds of booths vying for my limited attention. There’s a man on stilts at the Beanie Baby booth and…

    By

    Steven Asarch

    March 4, 2025
  • Reddit Snark and Creators: What You Can Learn From H3 and Ethan Klein
    Personalities

    Reddit Snark and Creators: What You Can Learn From H3 and Ethan Klein

    Know when to pick your battles.

    By

    Steven Asarch

    February 27, 2025
  • How MoneyLion Joined the Beast Games and Saw Active Users Increase 135 Percent
    Personalities

    How MoneyLion Joined the Beast Games and Saw Active Users Increase 135 Percent

    Even with MrBeast’s younger audience, this partnership was a success.

    By

    Steven Asarch

    February 24, 2025
  • Youtuber Live Shows Are the Future: A Review of the Chronically Online Tour
    Personalities

    Youtuber Live Shows Are the Future: A Review of the Chronically Online Tour

    Micro-Influencers can pack out a room.

    By

    Steven Asarch

    February 19, 2025
  • The Brain Rot Words List Challenge Highlights Zoomer Dadaism On TikTok
    Culture

    The Brain Rot Words List Challenge Highlights Zoomer Dadaism On TikTok

    The kids are wonderful absurdists.

    By

    Steven Asarch

    February 12, 2025
  • My (Dis)Enchantment with Andrew Callaghan
    Personalities

    My (Dis)Enchantment with Andrew Callaghan

    Steven Asarch speaks with the voice of Channel 5.

    By

    Steven Asarch

    February 10, 2025
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