Passionfruit

Steven Asarch

Steven Asarch is an internet culture reporter who lives on Twitch and YouTube. After graduating from Baruch College, he wrote for IBT Media, Newsweek, and Insider. In 2021, he executive produced the docu-series “Onision in Real Life” on Discovery +.

  • The Gilded Age of the Creator Economy Has Come to an End
    Labor

    The Gilded Age of the Creator Economy Has Come to an End

    Big tech led creators to a new gilded age, and it seems to be reaching a tipping point.

    By

    Steven Asarch

    January 24, 2024
  • The ‘Palworld’ Witch Hunt Has Gone on Long Enough
    Culture

    The ‘Palworld’ Witch Hunt Has Gone on Long Enough

    The recently released monster-hunting game is so much more than a Pokémon clone.

    By

    Steven Asarch

    January 22, 2024
  • Streamer Ninja Embraced His ‘Low Taper Fade’ Meme
    Personalities

    Streamer Ninja Embraced His ‘Low Taper Fade’ Meme

    Tyler ‘Ninja’ Blevins decided to cut his iconic fluffy blue hair for the sake of a meme.

    By

    Steven Asarch

    January 16, 2024
  • MatPat is Just the Latest YouTuber to Retire
    Personalities

    MatPat is Just the Latest YouTuber to Retire

    Game Theorist MatPat announced his retirement, following other YouTubers taking time from their channels.

    By

    Steven Asarch

    January 10, 2024
  • Fans Are Pushing Back Against AI-Created Marketing in ‘Magic: The Gathering,’ ‘Apex Legends,’ and More
    Culture

    Fans Are Pushing Back Against AI-Created Marketing in ‘Magic: The Gathering,’ ‘Apex Legends,’ and More

    A wave of AI art used in advertising has caused fans to stand up to corporate meddling.

    By

    Steven Asarch

    January 8, 2024
  • Disney Let Its Copyright Chokehold Over Mickey Mouse Loosen (But Only a Bit)
    Culture

    Disney Let Its Copyright Chokehold Over Mickey Mouse Loosen (But Only a Bit)

    A flood of new mouse-related content has hit the web this week after ‘Steamboat Willie’ entered the public domain, with only more to come.

    By

    Steven Asarch

    January 3, 2024
  • Smosh’s New Leadership is Adapting to the ‘Modern YouTube Landscape’
    Personalities

    Smosh’s New Leadership is Adapting to the ‘Modern YouTube Landscape’

    Under new management, the sketch group founded by Anthony Padilla and Ian Hecox is stronger than ever.

    By

    Steven Asarch

    December 26, 2023
  • The 5 Best YouTube Video Essays of 2023 (According to Me) 
    Culture

    The 5 Best YouTube Video Essays of 2023 (According to Me) 

    2023 was a wild year for YouTube.

    By

    Steven Asarch

    December 25, 2023
  • Is Twitch For Kids? Streamers Are Divided
    Platforms

    Is Twitch For Kids? Streamers Are Divided

    Streamers told Passionfruit that Twitch’s current moderation standards for children are less than satisfactory.

    By

    Steven Asarch

    December 20, 2023
  • Artists and V-Tubers Left Disappointed After Twitch’s Recent NSFW Rule Reversal
    Platforms

    Artists and V-Tubers Left Disappointed After Twitch’s Recent NSFW Rule Reversal

    ‘This just absolutely solidifies that Twitch isn’t a good platform for artists.’

    By

    Steven Asarch

    December 18, 2023
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