Passionfruit

Steven Asarch

Steven Asarch is an internet culture reporter who lives on Twitch and YouTube. After graduating from Baruch College, he wrote for IBT Media, Newsweek, and Insider. In 2021, he executive produced the docu-series “Onision in Real Life” on Discovery +.

  • TikTok’s New Creator Program Is Just as Vague as the Old One
    Platforms

    TikTok’s New Creator Program Is Just as Vague as the Old One

    The Creator Fund is retiring, being replaced by the Creativity Program beta, which vaguely claims to offer larger payouts for longer videos.

    By

    Steven Asarch

    November 7, 2023
  • From Big Oil to the U.S. Navy: Some Interesting Advertisers Are Recruiting Young People Through Twitch
    Platforms

    From Big Oil to the U.S. Navy: Some Interesting Advertisers Are Recruiting Young People Through Twitch

    Oil companies, insurance sellers, and military moguls are all taking to Twitch to reach a lucrative younger audience.

    By

    Steven Asarch

    November 6, 2023
  • Nickmercs Controversy Shows That Streaming Platform Kick Is Still for Gambling
    Platforms

    Nickmercs Controversy Shows That Streaming Platform Kick Is Still for Gambling

    Kick and gambling site Stake are tied at the hip, no matter what they want you to believe.

    By

    Steven Asarch

    October 31, 2023
  • The Latest MrBeast Debate Proves You Should Always Question What You Watch
    Personalities

    The Latest MrBeast Debate Proves You Should Always Question What You Watch

    Don’t expect your YouTubers to be genuine, especially the ones with million-dollar budgets.

    By

    Steven Asarch

    October 30, 2023
  • Nintendo Announces New Rules for Community Esports Events, And Fans Aren’t Happy
    Culture

    Nintendo Announces New Rules for Community Esports Events, And Fans Aren’t Happy

    The video game developer has a long history of fiercely protecting its IP, despite pleas from gamers to loosen up restrictions.

    By

    Steven Asarch

    October 25, 2023
  • Dispatches from TwitchCon 2023:  OBSKUR Creator on Accessible Tech For V-Tubers
    Tools Review

    Dispatches from TwitchCon 2023: OBSKUR Creator on Accessible Tech For V-Tubers

    An interview with the creator of a cutting-edge product that will let you live-stream as a cartoon-puppet hybrid. It’s neater than it sounds!

    By

    Steven Asarch

    October 24, 2023
  • TwitchCon in the Desert Left Me Feeling Lukewarm
    Culture

    TwitchCon in the Desert Left Me Feeling Lukewarm

    After attending this year’s TwitchCon, I’m left wondering what streamer culture is anymore.

    By

    Steven Asarch

    October 23, 2023
  • What the JacksFilms and Sssniperwolf Feud Really Means for YouTube
    Personalities

    What the JacksFilms and Sssniperwolf Feud Really Means for YouTube

    Reaction content is serious business, especially when it leads to doxxing.

    By

    Steven Asarch

    October 18, 2023
  • SAG-AFTRA Strike Took the Celebrity Out of New York Comic-Con
    Culture

    SAG-AFTRA Strike Took the Celebrity Out of New York Comic-Con

    After 17 years of Comic-Con, this year felt strange yet welcome.

    By

    Steven Asarch

    October 16, 2023
  • The Rise of Kanoodle on TikTok Says a Lot About Puzzle Communities
    Personalities

    The Rise of Kanoodle on TikTok Says a Lot About Puzzle Communities

    TikTok’s Kanoodle Queen spoke with Passionfruit about how her rise to power has been shaped by the app.

    By

    Steven Asarch

    October 10, 2023
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