Do Creators Need Their Own Upfronts?
CREATOR NEWSLETTER Issue #323 | March 13, 2025 – Taylor Lorenz, Passionfruit Contributor PERSONALITIES MrBeast’s Empire Isn’t on YouTube Anymore MrBeast says his empire is worth $5 billion. By Steven Asarch, Passionfruit Contributor → READ THE FULL STORY SPONSORED There’s a new group of creators shaping the industry. They’re the ones making content for businesses and professionals—and seeing big payoffs. In…
Trendy Doesn’t Equal Happy
CREATOR NEWSLETTER Issue #322 | March 11, 2025 Feeling the whiplash? This week, the New York Times reported on the exhausting reality of Gen Z’s microtrend fatigue. For creators, the constant pressure to stay ahead of the curve, to anticipate and capitalize on the next viral moment, has become a relentless chase. At the forefront of this…
The Ethical Minefield of Teen Creators
CREATOR NEWSLETTER Issue #321 | March 6, 2025 – Taylor Lorenz, Passionfruit Contributor PLATFORMS Twitch Has a Moderation Problem Hasan’s latest ban highlights an ongoing issue with moderation. By Steven Asarch, Passionfruit Contributor → READ THE FULL STORY SPONSORED Exclusive Invite: BBQ, Brunch & Brands GetResponse and TikTok LIVE Creator Networks are hosting a VIP rooftop event this Saturday, March 8, from 2 to…
Who Puts Skibidi Toilet in Toy Aisles?
CREATOR NEWSLETTER Issue #320 | March 4, 2025 – Steven Asarch, Passionfruit Contributor PERSONALITIES Attacks on Amouranth and The Sis-A-Thon Raise Concerns About Safety For Female Creators A number of female streamers were in danger this weekend. By Charlotte Colombo, Passionfruit Contributor → READ THE FULL STORY SPONSORED Exclusive Invite: BBQ, Brunch & Brands GetResponse and TikTok LIVE Creator Networks are hosting…
You’re Invited To Our Party…
CREATOR NEWSLETTER Issue #319 | Feb. 27, 2025 If you’ve spent time in hyper online corners of the internet lately, you’ve likely encountered the MD Foodie Boyz. They’re a group of middle schoolers who have a podcast where they rate and review food. The four boys started the podcast a few months ago on YouTube, but…
The Number of the MrBeast Sponsorship
CREATOR NEWSLETTER Issue #318 | Feb. 25, 2025 In early 2024, MoneyLion’s marketing team members started chatting with MrBeast and his brand partnership team. MoneyLion lets users do mobile banking or take out personal loans directly from their app. They wanted to get involved in Jimmy Donaldson’s next venture, The Beast Games, the largest reality show…
Twitch Guts Highlight Archives
CREATOR NEWSLETTER Issue #317 | Feb. 20, 2025 – John-Michael Bond, Deputy Editor PERSONALITIES MrBeast Gets Candid With The Diary of a CEO Podcast: ‘This Is Killing Me’ ‘I work every hour my eyes are awake.’ By Charlotte Colombo, Passionfruit Contributor → READ THE FULL STORY SPONSORED Get started on those taxes Hard to believe it’s almost tax time already, but for…
A Lighthouse Flickers on in Venice
CREATOR NEWSLETTER Issue #316 | Feb. 18, 2025 – James Del, Publisher PLATFORMS A New YouTube Scam Is Taking Over Creators’ Channels One victim was a creator with 500k subscribers. By Charlotte Colombo, Passionfruit Contributor → READ THE FULL STORY SPONSORED AI’s Hidden Opportunity While Wall Street buzzes about AI’s $80 trillion future, one company quietly leads the charge. This Stock Advisor…
The Female Creator Safety Tax
CREATOR NEWSLETTER Issue #315 | Feb. 13, 2025 – Taylor Lorenz, Passionfruit Contributor CULTURE The Brain Rot Words List Challenge Highlights Zoomer Dadaism On TikTok The kids are wonderful absurdists. By Steven Asarch, Passionfruit Contributor → READ THE FULL STORY SPONSORED AI’s Hidden Opportunity While Wall Street buzzes about AI’s $80 trillion future, one company quietly leads the charge. This Stock Advisor…
How To Nail Man on the Street Interviews
CREATOR NEWSLETTER Issue #314 | Feb. 11, 2025 Greetings from New Orleans, where I just went to the Super Bowl, without actually going to the Super Bowl. I’ve spent over a decade doing man on the street interviews, turning my insufferable FOMO into a full-time job. I enjoy asking complete strangers deeply uncomfortable questions, like whether…
