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Why the Streamys Put Some Viewers to Sleep
Just trying to be YouTube’s Golden Globes might not be enough.
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MrBeast’s World Map Kicks Off International Controversy
YouTube’s #1 U.S. creator can’t seem to catch a break.
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Is MovieTok Replacing Film Criticism? No, No It’s Not
Why direct comparisons between TikTok reviewers and critics like Pauline Kael don’t work.
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MrBeast Wants to Shut Down His Cloud Kitchens
No one wants a MrBeast Burger, including the guy who invented them
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Try What in a Small Town, Exactly?: Jason Aldean Controversy Highlights the Pros and Cons of the Rise of Citizen Journalism
Everyday people are helping the media watchdog a country music star, for better or worse.
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Living in the Gray: When Does Content Creation and Commentary Become Promotion?
Navigating the line between fan, influencer, and spokesperson amid the SAG-AFTRA Strike.
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Inside Threads-Gate: What the Battle Between Twitter, Bluesky, and Threads Means for Creators
Can the Social Media Wars actually benefit people using these platforms to share their work?
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The Grimace Shake: How McDonald’s Turned Us All Into Brand Ambassadors
TikTok clips of the Grimace Shake showcase creator cleverness and innovation, but it’s all in the service of selling Happy Meals.
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A Bad Trip: What We Can Learn from the Shein Influencer Trip Backlash
Brand deals are the lifeblood of the creator economy, but they come with risks.