Passionfruit

Steven Asarch

Steven Asarch is an internet culture reporter who lives on Twitch and YouTube. After graduating from Baruch College, he wrote for IBT Media, Newsweek, and Insider. In 2021, he executive produced the docu-series “Onision in Real Life” on Discovery +.

  • An Online Squabble Asks: Did MrBeast and His Copycats ‘Ruin’ YouTube’s Culture?
    Culture

    An Online Squabble Asks: Did MrBeast and His Copycats ‘Ruin’ YouTube’s Culture?

    The quick feud between JackSepticEye and MrBeast brings up a bigger topic about YouTube’s algorithmic impact.

    By

    Steven Asarch

    September 5, 2023
  • What Creators Can Learn From Good Mythical Morning’s Raunchy Theater Show
    Culture

    What Creators Can Learn From Good Mythical Morning’s Raunchy Theater Show

    Movie theaters could soon become a lucrative avenue for creators in the coming years.

    By

    Steven Asarch

    August 28, 2023
  • YouTubers Who Have Gotten Too Big To Fail
    Personalities

    YouTubers Who Have Gotten Too Big To Fail

    Large YouTubers like Linus Tech Tips and MrBeast need to become companies to stay afloat, but having that many cooks in the kitchen creates problems.

    By

    Steven Asarch

    August 22, 2023
  • A Fan Wanted To Make a Scooby-Doo Cartoon, But Ended Up Sparking an AI Debate
    Culture

    A Fan Wanted To Make a Scooby-Doo Cartoon, But Ended Up Sparking an AI Debate

    The 23-year-old just wanted to make a fun cartoon but ended up being the center of a debate: Is it ever acceptable to use AI voice actors?

    By

    Steven Asarch

    August 15, 2023
  • The Try Guys Are Ready for Their ‘F*ck It, Let’s Do What We Want’ Era
    Personalities

    The Try Guys Are Ready for Their ‘F*ck It, Let’s Do What We Want’ Era

    Known for testing out almost everything, the group is ready to open themselves and their audience up to new experiences.

    By

    Steven Asarch

    August 14, 2023
  • Lil Tay Hoax Hysteria Proves You Shouldn’t Believe Everything You Read
    Personalities

    Lil Tay Hoax Hysteria Proves You Shouldn’t Believe Everything You Read

    The story of a dead 14-year-old influencer captured the world by storm, even when it proved to be a hoax.

    By

    Steven Asarch

    August 11, 2023
  • Why Do We Love to Watch MrBeast Suffer?
    Culture

    Why Do We Love to Watch MrBeast Suffer?

    MrBeast’s latest video shows him getting stranded at sea, subsisting on Feastables chocolate, and surviving a torrential downpour. It broke records.

    By

    Steven Asarch

    August 8, 2023
  • Kai Cenat Overtook Union Square, But It’s Just an Average New York Day
    Culture

    Kai Cenat Overtook Union Square, But It’s Just an Average New York Day

    The streamer captured the public zeitgeist, but it was just another blip on New Yorkers’ radar.

    By

    Steven Asarch

    August 7, 2023
  • What’s the Difference Between Reacting to Content and Stealing it?
    Culture

    What’s the Difference Between Reacting to Content and Stealing it?

    xQc’s reaction content is causing Twitch drama, resurfacing an old conversation about whether or not the genre is fair use.

    By

    Steven Asarch

    August 2, 2023
  • YouTubers Behind SuperMega Channel Apologize After Being Accused of ‘Covering Up’ a Sexual Assault by One of Their Employees
    Culture

    YouTubers Behind SuperMega Channel Apologize After Being Accused of ‘Covering Up’ a Sexual Assault by One of Their Employees

    YouTubers Matt Watson and Ryan Magee issued their apology videos after the allegations became public.

    By

    Steven Asarch

    August 1, 2023
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