🤷 Creators Baffled by Elon Musk’s New Monetization Policy


Twitter CEO Elon Musk announced last week that the company would begin sharing ad revenue with creators paying for Twitter Blue. In typical Musk fashion, this announcement brings more confusion than clarity. 

Not only has Twitter not shared how creators will be paid, but it also didn’t explain what percentage creators and Twitter would be splitting. In addition, creators are left wondering whether revenue share will be based on likes, retweets, views, or another metric. 

There’s a lot of murkiness that needs to be clarified before creators can decide whether or not this is a good thing. This week, Passionfruit contributor Patricia Grisafi dives into the debate sparked over the weekend, with creators both skeptical and optimistic about this latest development in monetization.


Twitter’s new ad revenue sharing policy sparks debate among creators

Capture insanely creative TikToks with Pivo

Meet the Pivo Pod, the world’s most versatile AI-powered smartphone mount. A must-have for influencers, dancers, streamers, and other aspiring creators, Pivo Pod uses AI motion tracking, 365 panning, and fun editing modes to help you capture your latest viral hit.



Podcaster Audra Russell provides unapologetic space for Black indie authors and bookstores

‘The writers and creators of these stories understand that I know where they’re coming from.’

By Marquis Taylor, Passionfruit Contributor


10 of the richest Twitch streamers and what their success can teach us

How much money do streamers on Twitch really make?

By Rachel Kiley, Passionfruit Contributor


Julia Fox’s ‘mascara’ flop highlights problems with ‘algospeak’ for creators

Julia Fox discovered the perils of TikTok’s niche euphemisms firsthand.

By Rachel Kiley, Passionfruit Contributor



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