🤷 Creators Baffled by Elon Musk’s New Monetization Policy

CREATOR ECONOMY NEWSLETTER


Twitter CEO Elon Musk announced last week that the company would begin sharing ad revenue with creators paying for Twitter Blue. In typical Musk fashion, this announcement brings more confusion than clarity. 

Not only has Twitter not shared how creators will be paid, but it also didn’t explain what percentage creators and Twitter would be splitting. In addition, creators are left wondering whether revenue share will be based on likes, retweets, views, or another metric. 

There’s a lot of murkiness that needs to be clarified before creators can decide whether or not this is a good thing. This week, Passionfruit contributor Patricia Grisafi dives into the debate sparked over the weekend, with creators both skeptical and optimistic about this latest development in monetization.


NEW FRONTIERS

Twitter’s new ad revenue sharing policy sparks debate among creators


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TIPS AND TRICKS

Podcaster Audra Russell provides unapologetic space for Black indie authors and bookstores

‘The writers and creators of these stories understand that I know where they’re coming from.’

By Marquis Taylor, Passionfruit Contributor


TOOLS REVIEW

10 of the richest Twitch streamers and what their success can teach us

How much money do streamers on Twitch really make?

By Rachel Kiley, Passionfruit Contributor


TOK WATCH

Julia Fox’s ‘mascara’ flop highlights problems with ‘algospeak’ for creators

Julia Fox discovered the perils of TikTok’s niche euphemisms firsthand.

By Rachel Kiley, Passionfruit Contributor


IN THE BIZ


TIKTOK MADE ME DO IT

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