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EXCLUSIVE: MrBeast Employees Speak Out
CREATOR NEWSLETTER Issue #297 | Dec. 10, 2024 Over the past nine years as a digital culture reporter, writing about the dregs of influencer culture and community, one question has kept coming up from viewers and friends: When are you going to start a YouTube channel? There’s clearly a hunger for the fringes of society…
By
Steven Asarch
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A Substacker on Covering the Supreme Court
CREATOR NEWSLETTER Issue #296 | Dec. 5, 2024 – Taylor Lorenz, Passionfruit Contributor PLATFORMS When Platforms Fail: A Case Study in YouTube’s Creator Support Gap Why it’s so hard to get “customer service” from video platforms. By Lon Harris, Passionfruit Contributor → READ THE FULL STORY SPONSORED If the above image got you excited, you should read this Sorry, this…
By
Taylor Lorenz
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Holding Space for Your Audience
CREATOR NEWSLETTER Issue #295 | Dec. 3, 2024 You know, as someone who works in queer media (ba-dum tss), it’s clear that the Wicked movie has the internet in a fingerhold (booo hisss). Surviving its much-debated melodramatic press tour and Spongebob-themed extramarital allegations, the Wicked franchise has undeniably doused the world in pink and green. As Charlotte Colombo writes this week, even if…
By
Grace Stanley
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Gen Z Creators Are Embracing Brain Rot
CREATOR NEWSLETTER Issue #293 | Nov. 26, 2024 Recently, the term brain rot has evolved from a basic synonym for being chronically online, to a fully-fledged meme and ironic slang language. Words like gooning, rizz, sigma, gyatt, and skibidi have formed a new cultural lexicon that’s shooting content creators to popularity and permanently warping online and offline…
By
Taylor Lorenz
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Alan’s Universe Is Expanding
CREATOR NEWSLETTER Issue #292 | Nov. 21, 2024 – Taylor Lorenz, Passionfruit Contributor CULTURE Why Coca-Cola’s New Ad Highlights AI’s Uncertain Future Creators are bracing for impact, but should they be? By Lon Harris, Passionfruit Contributor → READ THE FULL STORY SPONSORED If you’re a professional (or semi-professional) content creator, then you’re going to want the best editing software for your…
By
Taylor Lorenz
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The Troubling World of News Influencers
CREATOR NEWSLETTER Issue #291 | Nov. 19, 2024 Yesterday, the Pew Research Center released a report offering insights on the growing role of creators in the news landscape. The report analyzed over 500 “news influencers” covering topics like current events and civic engagement, who each had over 100,000 followers across major social media platforms. It also studied…
By
Grace Stanley
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Twitch’s Creator Crackdown
CREATOR NEWSLETTER Issue #290 | Nov. 14, 2024 – Taylor Lorenz, Passionfruit Contributor PLATFORMS Will President Trump Save TikTok? The long and confusing road to a potential TikTok ban. By Lon Harris, Passionfruit Contributor → READ THE FULL STORY SPONSORED Clear Out the Moment Warehouse Before Black Friday Psst…right before Black Friday is a low key awesome way to scoop professional gear at…
By
Taylor Lorenz
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Internet Culture is Just Culture
CREATOR NEWSLETTER Issue #289 | Nov. 12, 2024 – Grace Stanley, Deputy Editor CULTURE We Need Internet Culture Journalism More Than Ever Internet culture is just culture. By Steven Asarch, Passionfruit Contributor → READ THE FULL STORY SPONSORED Clear Out the Moment Warehouse Before Black Friday Psst…right before Black Friday is a low key awesome way to scoop professional gear at…
By
Grace Stanley
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Handling a Trump Presidency
CREATOR NEWSLETTER Issue #288 | Nov. 7, 2024 It’s times like these that words fail, and I think it’s safe to say everyone at Passionfruit is trying to shake themselves out of a bit of a catatonic state right now. We’re all processing what this means for us, our families, our friends, our careers, our…
By
Grace Stanley
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Where to Watch the Election
CREATOR NEWSLETTER Issue #287 | Nov. 5, 2024 This Election Night, content creators across the internet will be offering live coverage and watch parties for the big night. With election night streams across Twitch, YouTube, TikTok and more, creators are pairing thoughtful commentary with in-depth discussions and unconventional perspectives on the political process. Whether you’re…
By
Taylor Lorenz