CREATOR ECONOMY NEWSLETTER
Rodger Cleye and Ian Rae are two creators that especially stood out on TikTok in 2022, united by their love for music. Beloved clips and meme-ified fan edits of amateur singer Cleye, singing along to Nicki Minaj, Lady Gaga, and Christina Perri, became a viral sensation on TikTok. Meanwhile, singer and piano player Ian Rae has dabbled in the arts since he was a child but blew up on TikTok for his wholesome piano videos.
In an interview with Passionfruit contributor Charlotte Colombo, these two creators shared their origins, what turned them into online sensations, and more. Colombo also reflects on how these two “distinguished gentlemen” transcend stereotypes about Boomer-aged creators and demonstrate a shift in audience preferences toward wholesome, earnest content.
Meet the music men of TikTok: Rodger Cleye and Ian Rae
ONE GREAT TIP
8 YouTube channels that were terminated or restricted—key takeaways for creators
Why do creators get kicked off of YouTube, and how can others avoid the same fate?
By Rachel Kiley, Passionfruit Contributor
TIPS AND TRICKS
TikTok mental health advocate Jorge Alvarez shares advice for applying for grants and awards
“Shoot your shot when the chance does come up.”
By Grace Stanley, Newsletter Editor