CREATOR ECONOMY NEWSLETTER
Seismic shifts rattled the creator economy in 2022. The rise of BeReal, AI-driven tech, VidCon’s return, and splashy creator-owned businesses like MrBeast’s Feastables all left their mark on the scene. We witnessed the tumultuous fall of TikTok’s creator fund, creator-backed crypto projects, TikTok-rival Triller, and even Twitter after Elon Musk’s controversial takeover. With an economy headed for a looming recession, we witnessed industry-wide layoffs and dwindling advertising spending, leading creators to brace for an uncertain 2023.
While no one can predict the future, we can certainly always benefit from debating ongoing trends with our peers. Passionfruit spoke with a variety of top agents, co-founders, CEOs, and other executives from companies like Snap, Discord, Pinterest, Wattpad, Linktree, Skillshare, Creative Artist’s Agency (CAA), and more to seek their opinions on what creators should be paying attention to in 2023.
FROM THE INSIDE
Top creator economy CEOs, agents, and business leaders share predictions for 2023
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ONE GREAT TIP
SEEKING A TREND
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By Charlotte Colombo, Passionfruit Contributor