💵 What Can We Learn From TikTok’s Richest Creators?


As a relatively new platform, TikTok is still a wild west of sorts in the content creation game and has a reputation for reach over reward. Its monetization potential hasn’t stacked up to YouTube’s just yet, but its active userbase is a behemoth, surpassing over 1.5 billion in 2022. 

Due to the massive amount of eyeballs on the platform, some TikTokers are raking in millions of dollars from brand deals, merchandising, and other business ventures made possible by their newfound audiences. 

Not everyone is so lucky—so what does it take to become one of the richest TikTokers? As Passionfruit contributor Rachel Kiley explains this week in our first Passionfruit story of 2023, there are plenty of lessons to learn from the wins, controversies, and luck of top-earning TikTokers.


10 of the richest TikTokers and what their success can teach us

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TikTok’s ‘beauty bestie’ Sarah Palmyra breaks down her ethos for recommending products to followers

“More often than not, I’ll be able to suss out whether or not this is actually just a marketing tactic.”

By Grace Stanley, Newsletter Editor



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