CREATOR NEWSLETTER
Issue #291 | Nov. 19, 2024
Yesterday, the Pew Research Center released a report offering insights on the growing role of creators in the news landscape. The report analyzed over 500 “news influencers” covering topics like current events and civic engagement, who each had over 100,000 followers across major social media platforms. It also studied the news habits of 10,658 Americans.
The report reveals a significant imbalance in news influencer demographics: men comprise 63% of influencers, outnumbering women, who make up 30%. Additionally, the report finds a slight rightward tilt, with 27% identifying as right-leaning compared to 21% as left-leaning.
According to the research, social media news consumption is high among young people (40%) and Americans at large (20%). As a result, worries arise about the disproportionate impact of male and right-wing perspectives on shaping public opinion. Reporter Charlotte Colombo breaks down the report’s findings below.
– Grace Stanley, Deputy Editor
CULTURE
Pew Research Study Shows News Influencers Skew Male and Right-Wing
New research by Pew is providing insights on the rise of news influencers.
By Charlotte Colombo, Passionfruit Contributor
SPONSORED
If you’re a professional (or semi-professional) content creator, then you’re going to want the best editing software for your phone. CapCut has long been at the forefront of smartphone editing, and CapCut Pro brings the feature set to truly professional levels. Give it a try for 7 days totally free, then consider signing up for an annual or monthly subscription. It’s well worth the investment.
IN THE BIZ
- 60 million viewers tuned into to watch influencer Jake Paul fight boxer Mike Tyson.
- LTK, a platform that allows creators to share links to the products featured in their content, is coming to TikTok.
- YouTube is rolling out Jewels, its new on-platform currency, on vertical live streams.
- Decentralized social media platform Mastodon has seen an increase in users following an exodus of users from X.
PLATFORMS
Is There Actually a Twitch Adpocalypse?
A conspiracy is spreading that Twitch’s controversies are leading to an advertiser exodus.
By Steven Asarch, Passionfruit Contributor
TOOLS REVIEW
Capcut Desktop Is a Powerful Addition to Amature and Pro Video Creators Tool Boxes
CapCut Desktop brings the power of the mobile app to your personal computer.
By John-Michael Bond, Passionfruit Contributor
WHAT’S TRENDING
- ‘Tis the season: “Snowglobe cocktails” are blowing up on TikTok.
- Calling all onion lovers: The term “onion boil” may not strike readers as appetizing, but this dish is being replicated all over TikTok.
- Deng Deng Deng: Moo Deng, Thailand’s viral baby pygmy hippo, now has an official song.
WHAT WE’RE WATCHING
This week, Passionfruit’s “Reactorverse” podcast is joined by reaction enthusiast Kaiielle from Movies with KL. 🎞️
Starting her channel with big franchises like Star Wars and the MCU, Kaiielle has established her footing in the reaction space by thinking outside the box and spicing up her channel with the occasional passion project.
Whether it’s clever editing or fun collabs, Kaiielle keeps viewers on their toes. Check out our chat with her below!
Copyright © 2024 Passionfruit, All rights reserved.
You are receiving this email because you signed up to get the latest tips, tricks,
and trends in the creator economy from Passionfruit.
Have an idea for our next big story or want to get featured? Email us at tips@passionfru.it
Don’t want to hear from us anymore?
Click here to unsubscribe
To view in your browser click here
