CREATOR NEWSLETTER
Issue #293 | Nov. 26, 2024
Recently, the term brain rot has evolved from a basic synonym for being chronically online, to a fully-fledged meme and ironic slang language. Words like gooning, rizz, sigma, gyatt, and skibidi have formed a new cultural lexicon that’s shooting content creators to popularity and permanently warping online and offline speech, according to etymologists.
The term brain rot has been used since as early as 2007 to describe the mental state of those who are considered too online. The release of the 2011 video game “The Elder Scrolls V: Skyrim,” in which brain rot is a contractible disease, furthered its popularity. As social media blossomed, brain rot also transformed into a noun, referring to low-quality, absurdist, or attention-grabbing content filled with internet references.
But now, brain rot has taken over. We’re all chronically online and brain rot content has grown into its own lucrative content genre, complete with a distinct linguistic style. We’ve also seen the explosion of niche brain rot. There’s political brain rot, sports brain rot, and even skincare brain rot.
This week, we dove deep into the rise of brain rot and whether this new internet language has staying power. Read the full story here.
– Taylor Lorenz, Passionfruit Contributor
CULTURE
How Brain Rot Became the Internet’s Newest Language
Gen Z creators are embracing brain rot.
By Taylor Lorenz, Passionfruit Contributor
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IN THE BIZ
- Creators can save big on lights, storage and more this Black Friday.
- AI avatars have reached Douyin, China’s version of TikTok.
- Threads is testing an option for users to set their “Following” feed as their default feed.
- Visa announced that it will officially classify creators as small businesses.
LABOR
New Report Finds That Most Creators Make Under $50K
Nearly 2,000 creators were surveyed.
By Steven Asarch, Passionfruit Contributor
PERSONALITIES
YouTuber Oompaville Doesn’t Know How He Got the MrBeast Interview
YouTuber Oompaville sat down with MrBeast to discuss the various allegations surrounding his YouTube channel.
By Steven Asarch, Passionfruit Contributor
UPCOMING EVENTS
- CES Creator Space is Jan. 7-10 in Las Vegas, Nevada.
- 1 Billion Followers Summit is Jan. 11-13 in Dubai, United Arab Emirates.
- Creator Economy Live is Feb. 4-5 in Las Vegas, Nevada.
- the platform is Mar. 21 in Pittsburgh, Pennsylvania.
WHAT WE’RE WATCHING
Check out this TikTok by Passionfruit intern Lour Drick on shutting down creator naysayers. 👀
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