Snapchat creators are being given center stage in the app’s new campaign. The campaign, entitled ‘Find Your Favorites on Snapchat,’ features creators such as Loren Gray, Savannah Demers, Matt Friend, Avani Gregg, and Harry Jowsey.
The purpose of the campaign, as said in Snapchat’s press release, is to give users “a glimpse into how creators are connecting with their audiences in authentic and meaningful ways on Snapchat.”
“Creators are central to Snapchat, and our community loves their content,” Snapchat added. “In fact, there are nearly 15 billion interactions between creators and their fans on Snapchat every single day.”
As part of the initiative, creators are sharing testimonies. Gregg, for instance, said: “Snapchat has helped me connect with my fans on a more personal level. I have been using Snapchat for YEARS and it is still my most used app. It allows me to get rewarded while being my true authentic self.”
Meanwhile, Jowsey added that Snapchat is the “best and easiest platform to grow a real community.
“Other apps feel like they need to be heavily curated, but on Snapchat there’s no pressure and it feels like I’m talking to my friends,” he added. “It’s been amazing to see how posting daily on Snapchat has helped push my podcast numbers drastically because they get to know the real me.”
How Many Creators Use Snapchat?
According to Snapchat, the number of creators posting content has grown 50% year-on-year in Q3 2024. The app also noted that the total time spent viewing content on Snapchat is up 25% year-on-year, while Spotlight reached more than 500 million active users on average in Q3 2024.
Moreover, Snapchat shone a light on some of its other creator-focused initiatives, including the recently “unified” Creator Monetization Program, the Snap Star Collab Studio for creators and brands, and the 523 program for underepresentated creators.
This campaign comes at a time where TikTok, often thought of as the leading creator app, faces a shut down in a matter of days. On Snapchat’s side, it’s pretty obvious that there’s a little bit of poaching going on here. But its not the first platform to try and capitalize on that TikTok-shaped void, and we doubt it’ll be the last.
