TikTok’s future may be uncertain, but one thing it’s definitely not short on is money. According to a new report by Sensor Tower, TikTok and Douyin (the Chinese version of the app) amassed $6 billion from in-app purchases in 2024.
As reported by TechCrunch, this revenue was more than double that of any other app or game in 2024. In second place was Monopoly GO. While its 2.6 million in-app purchase revenue is impressive, it’s still far behind TikTok’s $6 billion.
Moreover, the report indicates that TikTok’s in-app purchase revenue is up from $4.4 billion in 2023. According to Sensor Tower, TikTok has seen a year-on-year increase in in-app purchasing revenue.
In Q4 last year, TikTok reportedly earned $1.9 billion in gross in-app purchase revenue. This was a record high for the platform, only surpassed by YouTube and Google One’s subscription-based app.
That being said, Instagram beat TikTok as the most downloaded app of 2024, with TikTok coming in second.
It’s important to bear in mind that Douyin is counted as part of TikTok’s figures. While its fate is up in the air, TikTok is seeing astronomical growth and remains a deeply valuable asset. In-app purchases have become essential for the company and creators trying to monetize their TikTok feed.
Creators who are unsure about integrating TikTok shop links should read Sensor Tower’s report. If you’re new to adding links to your TikTok feed, we can help with our guide for monetizing TikTok. It walks you through all the basic details you’ll need to know to start earning money through the app. There’s a $6 billion industry waiting for your contribution.
