CREATOR ECONOMY NEWSLETTER
Issue #111 | Feb. 23, 2023
Black History Month is celebrated every February, but in the creator economy, there are trailblazers who are redefining what it means to be an influencer every day, week, and month of the year.
To celebrate these Black role models and mold-breaking artists on social media, the Passionfruit staff compiled a list of some of the most exciting rising stars in the creator space who are truly changing the game.
Although these creators represent a variety of niches, from food to fashion, to education and activism, what they share is an unapologetic celebration of Black joy, history, and culture that inspires and informs millions of people around the world on TikTok, Instagram, and even the White House.
– Grace Stanley, Newsletter Editor
THE HIGHLIGHT
10 activists, educators, and creators you need to follow this Black History Month
In honor of Black History Month, Passionfruit is celebrating some of the most game-changing advocates of the internet.
By Passionfruit Staff
ONE GREAT TIP
“Users are slowly starting to realize that it takes way more of your undivided attention to have to scroll every 10 seconds to a new video. … Versus longer videos, like 10 minutes long, where you can just put it on and then go about your day in the background.”
—Trends predictor CocoMocoe on the rise of long-form content on TikTok in 2023.
NEW FRONTIERS
Meta Verified launch sparks debate among creators, drawing comparisons to the controversial launch of Twitter Blue
Meta’s new premium subscription product looks a little familiar.
By Patricia Grisafi, Passionfruit Contributor
TOOLS REVIEW
How to file your Twitch and YouTube taxes: a CPA’s guide for professional streamers
Are you a YouTube or Twitch streamer confused about filing taxes? Let our CPA clear some things up for you.
By Tim Owens, Passionfruit Contributor
IN THE BIZ
- Ninja joined gaming company Gamesquare as chief innovation officer.
- LinkedIn released new newsletter tools and a profile activity feed update.
- Bernie Sanders put his support behind YouTube Music workers on strike. (via the Verge)
- Snap is offering new sounds and music for creators. (via TechCrunch)
- Merchandising firm Warren James is expanding into food and drink. (via Tubefilter)
- Twitch launched a hub to inform creators about new features being tested each month. (via TechCrunch)
- Creators spoke out against the Carter Agency, alleging its managers withheld profits from them. (via the New York Times)
- Elon Musk is facing criticism for not reporting government “data grabs” through Twitter. (via Rolling Stone)
- ByteDance quietly launched a new app in the US and UK, Lemon8, and is paying creators to post on it. (via Insider)
TIKTOK MADE ME DO IT
We’ve been seeing a lot of dumb ways to die and smart ways to live on TikTok this week.
