It will soon become a lot harder to post fake videos on YouTube. This is because the platform is rolling out new labels that are designed to tell whether uploaded videos are authentic.
Moreover, the “captured with a camera” label is designed to tell viewers whether the footage comes from a real camera. It also tells them whether or not the sound of the video is altered. In other words, it’ll help viewers identify AI-generated content.
Digital authentication company Trupic debuted the tool by uploading a video that triggered this label. The video was deliberately inauthentic to show that the “C2PA Content Credentials on YouTube” label worked.
“It’s important for viewers to trust what they see on YouTube,” Google said in a website post. “That’s why you’ll find the ‘Captured with a camera’ disclosure in the ‘How this content was made’ section in the expanded description of some videos. It signifies that the creator used specific technology to verify their video’s origin and confirm its audio and visuals haven’t been altered.
What are CP2A content credentials?
The Content Provence and Attribution (CP2A) initiative is a new standard introduced by Adobe. It’s designed to verify whether content like images and videos are authentic by attaching tamper-proof metadata to it. In an age of AI-generated art and videos, a system like this has, arguably, never been more pertinent.
However, as The Verge points out, the CP2A standard means that the tool will only work with cameras and tools that are compatible with it.
