Tech retailer Best Buy has built its brand on providing customers with the best deals. Now, creators are getting in on the action. In a blog post on April 8, the company announced the Best Buy Creator Program. The program is a collaboration with impact.com, an influencer referral marketing platform.
Among other things, this program gives influencers their own storefronts. These individual storefronts will allow creators to earn a commission by curating their own collections of Best Buy tech products. One example Best Buy gave is of a fitness influencer curating a selection of wellness and fitness products based on the ones they use in their content.
The blog post didn’t state how much of the commission Best Buy takes. However, it did reveal that creators’ commissions are uncapped. Additionally, Best Buy said that creators would have access to performance tools offering insight into how their storefronts are doing.
“We know shoppers love to be inspired and discover innovative tech from their favorite content creators,” Jennie Weber, chief marketing officer at Best Buy, said in a statement. “We’re excited to launch the Best Buy Creator program and empower creators to turn their passion and authenticity into a shoppable retail experience that’s fun, inspirational, and convenient.”
Best Buy is currently experimenting with storefronts with selected creators like Linus Tech Tips.
In a statement, the team behind the YouTube channel said: “It’s really exciting to see the Best Buy Creator program come to life. Best Buy’s Creator Storefront makes it easy to find tech that comes highly recommended by trusted creators — no guesswork involved, just handpicked, top-quality gear.”
Creators can apply now by visiting this link.
