In the US, there are now 1.5 million content creators. But as rewarding as the job is, it can sometimes take its toll. In fact, the 2023 Awin & ShareASale Influencer Survey found that nearly 80% of creators felt burnt out, with 66% saying that this burnout directly contributes to their mental health struggles.
CreatorCare hopes to change this. The program, which is backed by Creators 4 Mental Health and Revive Health Therapy, offers a therapy service tailored for creators. As explained in an email to Passionfruit, CreatorCare wants to combat creators’ “real financial and systemic barriers to care,” which include finances and no health insurance. This, the email explained, is why Revive Health Therapy is involved.
More specifically, the program includes on-demand, licensed therapists and sliding-scale prices starting at $60 — with or without insurance. According to Lazar, the program is starting in California with the aim of expanding nationally.
In a statement to Passionfruit, Lazar said: “The creator economy has exploded but the support systems haven’t kept up. As more Gen Z step into this space professionally, we need to treat it like the real workplace it is. That means sustainable systems not just for monetization, but for mental health, too.”
She adds that CreatorCare was “born out of [her] journey” and mental health struggles.
“As creators, we face unique pressures—burnout, instability, the constant push to be ‘on.’ I launched CreatorCare to turn advocacy into action, and to make mental health care more accessible for the people driving this industry forward,” she concluded.
Meanwhile, Amy Kelly, co-founder of CreatorCare and CEO of Revive Health Therapy, added: “Social media is not just a platform — it’s a recruiter. 57% of Gen Z teens in the U.S. say they would become an influencer if given the chance. We’re grooming teens into a digital workforce with proven mental health hazards — the modern equivalent of sending kids into coal mines without protective gear.”
“The only solution is human-to-human connection and therapy to come back to ourselves, nature, and one another. Creatorcare solves this with real human therapists at a price point anyone in the gig economy can actually afford.”
