It’s official: creators are coming to the Democratic National Convention. In a press release, the DNC revealed that the media credential request process is now available to influencers.
With this credential process, creators will be granted the same access as those in the traditional media, allowing them to rub shoulders with surrogates and VIPs and garnering access to “logistical assistance tailored to their needs” to help them share the event with audiences.
What has the DNC said?
“Creators have revolutionized the way Americans consume information and content, and their innovations will continue to play a critical role in how the American people view not only this election cycle, but every election cycle moving forward,” Cayana Mackey-Nance, Democratic National Convention Committee Director of Digital Strategy said in a statement.
“We are leveling the playing field between content creators and traditional media, and ensuring that more Americans than ever before are able to experience and engage with this critical part of our Democratic process.”
Despite signing a bill that could potentially ban TikTok, Biden and the entire Democratic party have been big on the creator economy. When he isn’t inviting influencers to private briefings at the White House, he’s trying his hand at becoming a content creator himself. But as both the election and sell-and-divest deadline loom, it feels like now is the time for the President to pick a side.