What do you get when you cross Logan Paul, MrBeast, and KSI? A new version of Lunchables, apparently. On September 17, it was revealed that these three creator economy giants had joined forces to release Lunchly: a very online take of the popular Lunchables brand.
The product, which naturally comes with a Feastable chocolate bar and PRIME energy drink, has three different variations: Nachos, Pizza, and Turkey Stack ‘Ems.
In a statement to The Hollywood Reporter, Paul described the product as a “healthier alternative” to Lunchables, while Jimmy ‘MrBeast’ Donaldson added that, with Lunchly, the trio’s aim is to “disrupt the lunch market for kids with healthier, better-tasting options.”
Logan Paul defends Lunchly
However, not everyone agrees. There’s been widespread backlash over the nutritional value of these meals, and in a new video, Paul discussed this backlash at length.
“Yes, we could have made a lunch meal with carrots, celery, and apple slices, but I don’t eat that sh*t,” he said. “I don’t! Sorry, that’s not true. I will have those things. But for a lunch meal, I’m not interested in that.”
He then reiterated that Lunchly was “better than Lunchables,” and argued: “If we can take shelf space and product share from a company who is not producing the best product that they can be doing in terms of what is in it, that is a win to us.”
Further reading:
- MrBeast and Amazon Accused of ‘Chronic Mistreatment’ in Class Action Lawsuit
- ‘How to Succeed at MrBeast Production’ Handbook Leaked
- Trump Is Using Logan Paul’s Podcast to Go After the Youth Vote
- Logan Paul Will Give You a CryptoZoo Refund — But Only If You Don’t Sue Him
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