CREATOR ECONOMY NEWSLETTER
TikTok is responsible for creating some of the most viral stars, trends, and dances of the creator economy. TikTok’s most famous, wealthy creators got their start riding the wave of viral trends, including the Renegade, Savage, and now the Koopa Shuffle.
As Passionfruit contributor Steven Asarch explains, one of Mario’s “most famous and abused enemies,” Koopa Troopa, went viral on TikTok this month, setting off a wave of dances and sketches from a variety of TikTok creators. Read more below to get some insight for your next viral video, or even to inspire a new trend of your own creation.
SEEKING A TREND
TikTokers are obsessed with the Koopa Troopa dance trend
Do what you love
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ONE GREAT TIP
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You just need a passion for ASMR and a few pieces of good equipment to do things right.
By Rachel Kiley, Passionfruit Contributor
TIPS AND TRICKS
Gamer TenZ shares advice for merch, brand deals, and contract negotiation
“Get an agent or someone similar who knows what they are doing.”
By Grace Stanley, Newsletter Editor