Alan’s Universe Is Expanding

CREATOR NEWSLETTER


Alan Chikin Chow, one of Gen Z’s top YouTube creators, opened a sprawling 10,000-square-foot production studio in Los Angeles today, marking a growing trend of creator-led media companies professionalizing and competing with Hollywood studios.

This brand-new, state-of-the-art facility, with 10 custom-built sets, professional-grade cameras, and upgraded lighting, will serve as the creative hub for all of Alan’s content across YouTube, TikTok, and Instagram. 

After making silly videos and blowing up through comedy content on YouTube and Instagram, Chow’s meteoric rise on YouTube began with his mega-viral K-drama-inspired series, “Alan’s Universe.” Averaging over 20 million views per episode, the series has amassed more than 500 million views to date. 

Chow’s primary YouTube channel, with nearly 70 million subscribers, rakes in 1-2 billion views monthly. Chow is among the top 40 most-followed worldwide, surpassing even some of the most established YouTube giants. His ability to connect with viewers through both short-form and long-form content has solidified his position as one of the platform’s leading creators.

Chow’s vision for “Alan’s Universe” is to provide content for underserved audiences. Drawing inspiration from K-dramas and shows like “Riverdale,” the series is aimed at young viewers who might have previously turned to Disney Channel or Nickelodeon a decade ago, but now look to YouTube for storytelling. 

“We’re serving an audience that doesn’t really have this kind of content anymore,” Alan told me. “There’s a lot of boy content out there, but we’re creating something for the girls, the ones who love K-pop and dream about fantasy worlds.”  

With the launch of his new studio, Chow will be able to expand his scripted content empire and potentially launch new spinoff series. He also hopes to one day grow the franchise outside of digital platforms. Last year, he performed alongside his cast at VidCon. He envisions “Alan’s Universe” as a multi-platform franchise encompassing film, TV, live music, and touring.
“We’re building something that can exist everywhere,” he said. “I want this to be a brand that resonates globally.”


CULTURE

Why Coca-Cola’s New Ad Highlights AI’s Uncertain Future

Screenshot from Coca-Cola ai ad with trucks driving in snow

If you’re a professional (or semi-professional) content creator, then you’re going to want the best editing software for your phone. CapCut has long been at the forefront of smartphone editing, and CapCut Pro brings the feature set to truly professional levels. Give it a try for 7 days totally free, then consider signing up for an annual or monthly subscription. It’s well worth the investment.


IN THE BIZ


PERSONALITIES

How Did We Get the Beast Games?

For $100 million, Amazon is hoping for a miracle.

By Steven Asarch, Passionfruit Contributor

MrBeast in front of stacks of money

TIPS & TRICKS

Phone with TikTok on Screen Display with pink and orange gradient background

You Got Me In Stitches: How To Stitch Videos On TikTok For Fun and Profit

Have your audience in stitches.

By Jen Glantz, Passionfruit Contributor


JOB BOARD


CREATOR SPOTLIGHT

Content for Creators.

News, tips, and tricks delivered to your inbox twice a week.

Newsletter Signup

Latest Newsletters

  • How Should We Respond To This DMCA Takedown?

    How Should We Respond To This DMCA Takedown?

    CREATOR NEWSLETTER Issue #244 | June 6, 2024 – James Del, Publisher NOTED BY LON HARRIS AI Could Help Creators, Rather Than Take Their Jobs New tools point at a more collaborative vision of the future. By Lon Harris, Passionfruit Contributor → READ THE FULL STORY SPONSORED Start Your Beauty Line Today! Blanka lets anyone create their own branded makeup…

  • Why a Wannabe Actress Is Sending Us Threats

    Why a Wannabe Actress Is Sending Us Threats

    CREATOR NEWSLETTER Issue #243 | June 4, 2024 – Grace Stanley, Deputy Editor PERSONALITIES Bully-ish — How a Story About Influencer Lillee Jean’s Alleged Copyright Abuse Led to Us Receiving Abusive Threats ‘This is the most clear case of copyright abuse that I’ve seen on the platform since I began YouTube.’ By Steven Asarch, Passionfruit Contributor → READ…

  • Trump’s Verdict Fleetingly Resurrects Old Twitter Vibes

    Trump’s Verdict Fleetingly Resurrects Old Twitter Vibes

    CREATOR NEWSLETTER Issue #242 | May 30, 2024 THE COMMENTS SECTION “I personally want to congratulate Donald Trump for finally winning a popular vote.” – Drew Grant, Editorial Director PERSONALITIES Creator Confessional: The Demise of the Mashup? DJ Mike Relm on Why Viral Hits Aren’t What They Used To Be The battle tapes vs. YouTube tutorials:…