Alan's Universe Is Expanding

Issue #292 | Nov. 21, 2024

Alan Chikin Chow, one of Gen Z’s top YouTube creators, opened a sprawling 10,000-square-foot production studio in Los Angeles today, marking a growing trend of creator-led media companies professionalizing and competing with Hollywood studios.

This brand-new, state-of-the-art facility, with 10 custom-built sets, professional-grade cameras, and upgraded lighting, will serve as the creative hub for all of Alan’s content across YouTube, TikTok, and Instagram.

After making silly videos and blowing up through comedy content on YouTube and Instagram, Chow’s meteoric rise on YouTube began with his mega-viral K-drama-inspired series, “Alan’s Universe.” Averaging over 20 million views per episode, the series has amassed more than 500 million views to date.

Chow’s primary YouTube channel, with nearly 70 million subscribers, rakes in 1-2 billion views monthly. Chow is among the top 40 most-followed worldwide, surpassing even some of the most established YouTube giants. His ability to connect with viewers through both short-form and long-form content has solidified his position as one of the platform’s leading creators.

Chow’s vision for “Alan’s Universe” is to provide content for underserved audiences. Drawing inspiration from K-dramas and shows like “Riverdale,” the series is aimed at young viewers who might have previously turned to Disney Channel or Nickelodeon a decade ago, but now look to YouTube for storytelling.

“We’re serving an audience that doesn’t really have this kind of content anymore,” Alan told me. “There’s a lot of boy content out there, but we’re creating something for the girls, the ones who love K-pop and dream about fantasy worlds.”

With the launch of his new studio, Chow will be able to expand his scripted content empire and potentially launch new spinoff series. He also hopes to one day grow the franchise outside of digital platforms. Last year, he performed alongside his cast at VidCon. He envisions “Alan’s Universe” as a multi-platform franchise encompassing film, TV, live music, and touring.
“We’re building something that can exist everywhere,” he said. “I want this to be a brand that resonates globally.”

– Taylor Lorenz, Passionfruit Contributor

CULTURE

Why Coca-Cola’s New Ad Highlights AI’s Uncertain Future

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IN THE BIZ

Meta is testing a tool that would allow users to reset Instagram’s algorithm.
TikTok may soon debut minutes-long minidramas.
Meta is introducing AI backgrounds, HD video calls, and more for Messenger.
Twitch still accounts for 82% of all streaming hours despite its rival platforms’ gains.

PERSONALITIES

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TIPS & TRICKS

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Have your audience in stitches.

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JOB BOARD

Donut is looking for a Thumbnail Designer.
YunoJuno is looking for a Video Editor.
Genflow is looking for a Video Editor.
The Publish Press is looking for a Writer.

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