Another Female Star Is Leaving The Daily Wire

CREATOR NEWSLETTER

Issue #298 | Dec. 12, 2024

For weeks, rumors have been swirling that conservative YouTube star Brett Cooper was leaving the Daily Wire, the right-wing media company and conservative influencer network home to figures including Matt Walsh, Michael Knowles, and more.

Now, she has formally confirmed the split and announced that she is leaving the network to found her own independent show next year. Fans in the comment sections of her videos have been asking her for weeks to wear blue in her video if she’s under a restrictive NDA, and in her latest YouTube video, she wears a blue top.

Cooper is the second high profile figure to exit the Daily Wire in recent months. Candace Owens exited the company in March following escalating tensions over her stance on Israel and Palestine. Owens clashed with the Daily Wire’s senior leadership, especially co-founder Ben Shapiro. Her departure fueled widespread speculation about the company’s internal dynamics and its approach to managing high-profile talent with divergent viewpoints.

Speculation about Cooper’s exit began when TikTokers began to pick up on potential conflicts with the Daily Wire co-founder Jeremy Boreing and speculated on contractual disputes. The rumor then took off on social media, with people speculating that her neutrality on the Israel-Palestine conflict and her reported alignment with Candace Owens led to tension. Cooper has continued hosting her YouTube show, “The Comments Section,” until Tuesday.

“Some of you have heard the rumors online, and the rumors are mostly true. Today, December 10th, will be my last day hosting the Comments Section and working for The Daily Wire,” Cooper said in her announcement video. “It is not true that I am being forced out. It was my own choice to leave.”

– Taylor Lorenz, Passionfruit Contributor

PERSONALITIES

Hawk Tuah Coin and the Wild West of Online Content

With platforms yielding control, it’s up to creators to self-police.

By Lon Harris, Passionfruit Contributor

Haliey Welch

→ READ THE FULL STORY

Breathe Easy This Holiday Season

Tis the season for everyone to gather indoors (and get each other sick). Make your next holiday gathering just a little bit less stressful on public health (and your sanity) by getting the Molekule air purifier. Just remember to remove the plastic wrap on the filter inside, you have no idea how many people forget to remove the plastic on the filter before they turn it on. Get hundreds off the list price, now through December 22nd.

Shop Molekule

IN THE BIZ

  • LinkedIn has been gradually rolling out a TikTok-like video feed.

  • Meta apps experienced issues due to a global outage Wednesday.

  • TikTok Shop now offers affiliate marketing payouts to users with as few as 1,000 followers.

PLATFORMS

More People Are Watching YouTube on TV Than Ever Before

Over one billion hours of YouTube videos are watched daily on television.

By Steven Asarch, Passionfruit Contributor

READ THE FULL STORY →

A retro TV set with the YouTube logo on the screen.

PLATFORMS

Hand holding phone with instagram reels app

Instagram Introduces ‘Trial Reels’ For Creators

Creators can experiment by testing out content with non-followers.

By Charlotte Colombo, Passionfruit Contributor

READ THE FULL STORY →

JOB BOARD

WHAT WE’RE WATCHING:

ICYMI: Passionfruit spoke to two former MrBeast employees, Matt Turner and Jake Weddle, about their experience working in the early days of Jimmy Donaldson’s YouTube channel. 

Check it out below!

Copyright © 2024 Passionfruit, All rights reserved.

You are receiving this email because you signed up to get the latest tips, tricks,
and trends in the creator economy from Passionfruit.

Have an idea for our next big story or want to get featured? Email us at tips@passionfru.it

Don’t want to hear from us anymore?
Click here to unsubscribe 

To view in your browser click here 

Content for Creators.

News, tips, and tricks delivered to your inbox twice a week.

Newsletter Signup

Latest Newsletters

  • Holding Space for Your Audience

    Holding Space for Your Audience

    CREATOR NEWSLETTER Issue #295 | Dec. 3, 2024 You know, as someone who works in queer media (ba-dum tss), it’s clear that the Wicked movie has the internet in a fingerhold (booo hisss). Surviving its much-debated melodramatic press tour and Spongebob-themed extramarital allegations, the Wicked franchise has undeniably doused the world in pink and green. As Charlotte Colombo writes this week, even if…

    By

    Grace Stanley

  • Gen Z Creators Are Embracing Brain Rot

    Gen Z Creators Are Embracing Brain Rot

    CREATOR NEWSLETTER Issue #293 | Nov. 26, 2024 Recently, the term brain rot has evolved from a basic synonym for being chronically online, to a fully-fledged meme and ironic slang language. Words like gooning, rizz, sigma, gyatt, and skibidi have formed a new cultural lexicon that’s shooting content creators to popularity and permanently warping online and offline…

    By

    Taylor Lorenz

  • Alan’s Universe Is Expanding

    Alan’s Universe Is Expanding

    CREATOR NEWSLETTER Issue #292 | Nov. 21, 2024 – Taylor Lorenz, Passionfruit Contributor CULTURE Why Coca-Cola’s New Ad Highlights AI’s Uncertain Future Creators are bracing for impact, but should they be?  By Lon Harris, Passionfruit Contributor → READ THE FULL STORY SPONSORED If you’re a professional (or semi-professional) content creator, then you’re going to want the best editing software for your…

    By

    Taylor Lorenz