Can Gamer Rage Be Used For Good?

CREATOR NEWSLETTER


Good afternoon, folks! Today, my timeline is flooded by Kendrick/Drake diss track reactions. Kendrick seems to be winning the creator camp, with one FaZe creator saying the rapper lifted copyright claims from all his reaction videos. (Though no confirmation yet from Kendrick on if that story is true and applies to all creators, or just the ones in the FaZe gaming clan.)

Kendrick seemingly recognizes the power of harnessing the two most vocal groups on the internet: celebrity stans and angry gamers. Arguably, gamers are one of the online groups with the most unbridled rage. They frequently find ways to funnel their anger into collective actions, boycotts, and protests — sometimes intentionally, sometimes unintentionally.

This week, journalist Steven Asarch reports on how creators in the “Helldivers 2” fandom stumbled into collective action, driving hundreds of thousands of bad reviews and resulting in the company backtracking a controversial policy change.

Love it or hate it, it’s always impressive when someone can channel their rage into something productive. It certainly beats giving up and using AI (ahem, Drake.)


CULTURE

‘Helldivers 2’ Community Bands Together to Ward Off Unwanted Update

Helldivers 2 soldiers celebrate planting flag

Overwhelmed by questions from your audience? You’re not alone.

Most creators can’t keep up. And yet every unanswered question is a missed opportunity to engage, build loyalty and generate revenue. With AsqMe, you can answer those questions fast while monetizing your expertise. Passionfruit readers can get started today for FREE.


IN THE BIZ


TIPS & TRICKS

Patreon Taxes For Creators: How To Track Your Income, Rewards, and Taxes

Beware the ides of March (or April, June, September, and January if you file quarterly)

By Rachel Kiley, Passionfruit Contributor

Phone with patreon app and cash on the side

PERSONALITIES

MrBeast fires Night Media

MrBeast Ditches Talent Management Firm Night Media

Jimmy Donaldson, better known as MrBeast, is parting ways with his long-time talent management firm.

By Charlotte Colombo, Passionfruit Contributor


YOUTUBE MADE ME DO IT

Content for Creators.

News, tips, and tricks delivered to your inbox twice a week.

Newsletter Signup

Latest Newsletters

  • 2024 Is the Year for Creators to Keep Their Cash

    2024 Is the Year for Creators to Keep Their Cash

    CREATOR NEWSLETTER Issue #199 | Jan. 2, 2024 Happy New Year, one and all! Hope you all had a good holiday, or, as is more likely for self-employed creators, a solid 45 minutes of family time watching the clock countdown before high-tailing it back to whatever spare room you were using as a makeshift studio/editing…

  • YOU.0: Some Assembly Required

    YOU.0: Some Assembly Required

    CREATOR NEWSLETTER Issue #198 | December 28, 2023 Yay, it’s almost time for the season’s best non-denominational holiday: New Year’s Eve. And with it, prerequisite New Year’s Resolutions. In the future, our mutant great-grandchildren (powered by Grok) will convey via Neuralink to Gen X AE A-XV (the autonomous driverless tanks with human souls generation) about…

  • Here’s to Holiday Home Videos

    Here’s to Holiday Home Videos

    CREATOR NEWSLETTER Issue #197 | December 26, 2023 When I was a little kid, I used to love making YouTube videos. I was around nine years old when YouTube launched in 2005. Armed with a laptop, a camera, and iMovie, I was truly unstoppable. The holidays were a particularly fun time because I was able…