Can Gamer Rage Be Used For Good?

CREATOR NEWSLETTER


Good afternoon, folks! Today, my timeline is flooded by Kendrick/Drake diss track reactions. Kendrick seems to be winning the creator camp, with one FaZe creator saying the rapper lifted copyright claims from all his reaction videos. (Though no confirmation yet from Kendrick on if that story is true and applies to all creators, or just the ones in the FaZe gaming clan.)

Kendrick seemingly recognizes the power of harnessing the two most vocal groups on the internet: celebrity stans and angry gamers. Arguably, gamers are one of the online groups with the most unbridled rage. They frequently find ways to funnel their anger into collective actions, boycotts, and protests — sometimes intentionally, sometimes unintentionally.

This week, journalist Steven Asarch reports on how creators in the “Helldivers 2” fandom stumbled into collective action, driving hundreds of thousands of bad reviews and resulting in the company backtracking a controversial policy change.

Love it or hate it, it’s always impressive when someone can channel their rage into something productive. It certainly beats giving up and using AI (ahem, Drake.)


CULTURE

‘Helldivers 2’ Community Bands Together to Ward Off Unwanted Update

Helldivers 2 soldiers celebrate planting flag

Overwhelmed by questions from your audience? You’re not alone.

Most creators can’t keep up. And yet every unanswered question is a missed opportunity to engage, build loyalty and generate revenue. With AsqMe, you can answer those questions fast while monetizing your expertise. Passionfruit readers can get started today for FREE.


IN THE BIZ


TIPS & TRICKS

Patreon Taxes For Creators: How To Track Your Income, Rewards, and Taxes

Beware the ides of March (or April, June, September, and January if you file quarterly)

By Rachel Kiley, Passionfruit Contributor

Phone with patreon app and cash on the side

PERSONALITIES

MrBeast fires Night Media

MrBeast Ditches Talent Management Firm Night Media

Jimmy Donaldson, better known as MrBeast, is parting ways with his long-time talent management firm.

By Charlotte Colombo, Passionfruit Contributor


YOUTUBE MADE ME DO IT

Content for Creators.

News, tips, and tricks delivered to your inbox twice a week.

Newsletter Signup

Latest Newsletters

  • Squid Game Season is Here Again

    Squid Game Season is Here Again

    CREATOR NEWSLETTER Issue #190 | November 30, 2023 There’s something so disingenuous about the holidays for creators. Like oh, your Black Friday/Cyber Monday sales are a whole 16% off? Thanks, but I was so busy live-streaming on Twitch during Thanksgiving weekend to even clock it; I’d been hoping to earn enough in tips to fly…

  • Stranger Than UnFiction: Why Creators Should Care About ARGs

    Stranger Than UnFiction: Why Creators Should Care About ARGs

    CREATOR NEWSLETTER Issue #189 | November 28, 2023 If there’s one thing we love about the Internet, it’s how weird it is, and how deeply passionate fans of subcult followings tend to be. (Although, arguably, this is also why the Internet is the worst place?)  Which is why I’m so obsessed with unfiction: the genre…

  • Passionfruit’s Cyber Monday Creatorpalooza

    Passionfruit’s Cyber Monday Creatorpalooza

    PASSIONFRUIT FINDS November 27, 2023 You know what they say about creators: it’s where the money’s at. Every parent wants their kid to grow up to be a doctor, lawyer and the third best job of making content on the Internet. What’s not to love? It’s glamorous, you definitely get to be your own boss…