Can Gamer Rage Be Used For Good?

CREATOR NEWSLETTER

Issue #235 | May 7, 2024

Good afternoon, folks! Today, my timeline is flooded by Kendrick/Drake diss track reactions. Kendrick seems to be winning the creator camp, with one FaZe creator saying the rapper lifted copyright claims from all his reaction videos. (Though no confirmation yet from Kendrick on if that story is true and applies to all creators, or just the ones in the FaZe gaming clan.)

Kendrick seemingly recognizes the power of harnessing the two most vocal groups on the internet: celebrity stans and angry gamers. Arguably, gamers are one of the online groups with the most unbridled rage. They frequently find ways to funnel their anger into collective actions, boycotts, and protests — sometimes intentionally, sometimes unintentionally.

This week, journalist Steven Asarch reports on how creators in the “Helldivers 2” fandom stumbled into collective action, driving hundreds of thousands of bad reviews and resulting in the company backtracking a controversial policy change.

Love it or hate it, it’s always impressive when someone can channel their rage into something productive. It certainly beats giving up and using AI (ahem, Drake.)

– Grace Stanley, Deputy Editor

CULTURE

‘Helldivers 2’ Community Bands Together to Ward Off Unwanted Update

Creators came together to stop an unwanted change from Sony.

By Steven Asarch, Passionfruit Contributor

Helldivers 2 soldiers celebrate planting flag

→ READ THE FULL STORY

Overwhelmed by questions from your audience? You’re not alone.

Most creators can’t keep up. And yet every unanswered question is a missed opportunity to engage, build loyalty and generate revenue. With AsqMe, you can answer those questions fast while monetizing your expertise. Passionfruit readers can get started today for FREE.

START LEARNING

IN THE BIZ

TIPS & TRICKS

Patreon Taxes For Creators: How To Track Your Income, Rewards, and Taxes

Beware the ides of March (or April, June, September, and January if you file quarterly)

By Rachel Kiley, Passionfruit Contributor

READ THE FULL STORY →

Phone with patreon app and cash on the side

PERSONALITIES

MrBeast fires Night Media

MrBeast Ditches Talent Management Firm Night Media

Jimmy Donaldson, better known as MrBeast, is parting ways with his long-time talent management firm.

By Charlotte Colombo, Passionfruit Contributor

READ THE FULL STORY →

JOB BOARD

YOUTUBE MADE ME DO IT

This week on the Reactorverse Podcast, we’re joined by Australian reactor and editor Puggapillar! Pugg shares his journey from editing Call of Duty compilation videos to co-hosting the Horror Hour and more. Be sure to subscribe to the Passionfruit YouTube channel so you don’t miss an episode.

Copyright © 2024 Passionfruit, All rights reserved.

You are receiving this email because you signed up to get the latest tips, tricks,
and trends in the creator economy from Passionfruit.

Have an idea for our next big story or want to get featured? Email us at tips@passionfru.it

Don’t want to hear from us anymore?
Click here to unsubscribe 

To view in your browser click here 

Content for Creators.

News, tips, and tricks delivered to your inbox twice a week.

Newsletter Signup

Latest Newsletters

  • YouTube’s Union Battle With Contractors

    YouTube’s Union Battle With Contractors

    CREATOR NEWSLETTER Issue #201 | January 9, 2024 Last week, the National Labor Relations Board (NLRB) announced a decision that Google, YouTube’s owner, is pretty unhappy about, according to an appeal filed this week. The NLRB is the federal agency that protects the rights of employees to collectively bargain for things like better working conditions…

    By

    Grace Stanley

  • Career-Killer Robots

    Career-Killer Robots

    CREATOR NEWSLETTER Issue #200 | January 4, 2024 I’ve been watching this dystopian anime murder mystery Netflix miniseries called “Pluto,” which is basically about a world where artificial intelligence has become so advanced that robots have accumulated similar rights to humans. It’s based on a 2003 manga by Takashi Nagasaki and Naoki Urasawa, whom “Parasite”…

    By

    Grace Stanley

  • 2024 Is the Year for Creators to Keep Their Cash

    2024 Is the Year for Creators to Keep Their Cash

    CREATOR NEWSLETTER Issue #199 | Jan. 2, 2024 Happy New Year, one and all! Hope you all had a good holiday, or, as is more likely for self-employed creators, a solid 45 minutes of family time watching the clock countdown before high-tailing it back to whatever spare room you were using as a makeshift studio/editing…

    By

    Drew Grant