Can Gamer Rage Be Used For Good?

CREATOR NEWSLETTER


Good afternoon, folks! Today, my timeline is flooded by Kendrick/Drake diss track reactions. Kendrick seems to be winning the creator camp, with one FaZe creator saying the rapper lifted copyright claims from all his reaction videos. (Though no confirmation yet from Kendrick on if that story is true and applies to all creators, or just the ones in the FaZe gaming clan.)

Kendrick seemingly recognizes the power of harnessing the two most vocal groups on the internet: celebrity stans and angry gamers. Arguably, gamers are one of the online groups with the most unbridled rage. They frequently find ways to funnel their anger into collective actions, boycotts, and protests — sometimes intentionally, sometimes unintentionally.

This week, journalist Steven Asarch reports on how creators in the “Helldivers 2” fandom stumbled into collective action, driving hundreds of thousands of bad reviews and resulting in the company backtracking a controversial policy change.

Love it or hate it, it’s always impressive when someone can channel their rage into something productive. It certainly beats giving up and using AI (ahem, Drake.)


CULTURE

‘Helldivers 2’ Community Bands Together to Ward Off Unwanted Update

Helldivers 2 soldiers celebrate planting flag

Overwhelmed by questions from your audience? You’re not alone.

Most creators can’t keep up. And yet every unanswered question is a missed opportunity to engage, build loyalty and generate revenue. With AsqMe, you can answer those questions fast while monetizing your expertise. Passionfruit readers can get started today for FREE.


IN THE BIZ


TIPS & TRICKS

Patreon Taxes For Creators: How To Track Your Income, Rewards, and Taxes

Beware the ides of March (or April, June, September, and January if you file quarterly)

By Rachel Kiley, Passionfruit Contributor

Phone with patreon app and cash on the side

PERSONALITIES

MrBeast fires Night Media

MrBeast Ditches Talent Management Firm Night Media

Jimmy Donaldson, better known as MrBeast, is parting ways with his long-time talent management firm.

By Charlotte Colombo, Passionfruit Contributor


YOUTUBE MADE ME DO IT

Content for Creators.

News, tips, and tricks delivered to your inbox twice a week.

Newsletter Signup

Latest Newsletters

  • 😢 Guess That’s Why They Call It the Blues

    😢 Guess That’s Why They Call It the Blues

    CREATOR NEWSLETTER Issue #129 | April 27, 2023 Oh boy, the Twitter drama never stops coming. Remember when Elon Musk said all legacy verified accounts not subscribed to Twitter Blue would lose their blue tick on April 1? Well, most of them did on April 20, but some high-profile creators kept their check marks, with…

  • ⌛How To Survive a Decade in the Gamer Game

    ⌛How To Survive a Decade in the Gamer Game

    CREATOR ECONOMY NEWSLETTER Issue #128 | April 25, 2023 When you’re a streamer, having a long-lasting career is a big question mark. The creator “economy” and gaming industry are too new for us to know what it really takes to keep creating for 20, 30, or 40 years. Seismic platform shifts on Twitch and YouTube…

  • 🌿 WeedTubers Unite

    🌿 WeedTubers Unite

    CREATOR ECONOMY NEWSLETTER Issue #127 | April 20, 2023 Happy 4/20 y’all. Blaze it. 🔥 Cannabis has become much more acceptable today than in years past, with the United Nations estimating over 209 million people smoke grass. But while smoke shops and dispensaries open in legal states around the country at a record rate, the…