Can Gamer Rage Be Used For Good?

CREATOR NEWSLETTER


Good afternoon, folks! Today, my timeline is flooded by Kendrick/Drake diss track reactions. Kendrick seems to be winning the creator camp, with one FaZe creator saying the rapper lifted copyright claims from all his reaction videos. (Though no confirmation yet from Kendrick on if that story is true and applies to all creators, or just the ones in the FaZe gaming clan.)

Kendrick seemingly recognizes the power of harnessing the two most vocal groups on the internet: celebrity stans and angry gamers. Arguably, gamers are one of the online groups with the most unbridled rage. They frequently find ways to funnel their anger into collective actions, boycotts, and protests — sometimes intentionally, sometimes unintentionally.

This week, journalist Steven Asarch reports on how creators in the “Helldivers 2” fandom stumbled into collective action, driving hundreds of thousands of bad reviews and resulting in the company backtracking a controversial policy change.

Love it or hate it, it’s always impressive when someone can channel their rage into something productive. It certainly beats giving up and using AI (ahem, Drake.)


CULTURE

‘Helldivers 2’ Community Bands Together to Ward Off Unwanted Update

Helldivers 2 soldiers celebrate planting flag

Overwhelmed by questions from your audience? You’re not alone.

Most creators can’t keep up. And yet every unanswered question is a missed opportunity to engage, build loyalty and generate revenue. With AsqMe, you can answer those questions fast while monetizing your expertise. Passionfruit readers can get started today for FREE.


IN THE BIZ


TIPS & TRICKS

Patreon Taxes For Creators: How To Track Your Income, Rewards, and Taxes

Beware the ides of March (or April, June, September, and January if you file quarterly)

By Rachel Kiley, Passionfruit Contributor

Phone with patreon app and cash on the side

PERSONALITIES

MrBeast fires Night Media

MrBeast Ditches Talent Management Firm Night Media

Jimmy Donaldson, better known as MrBeast, is parting ways with his long-time talent management firm.

By Charlotte Colombo, Passionfruit Contributor


YOUTUBE MADE ME DO IT

Content for Creators.

News, tips, and tricks delivered to your inbox twice a week.

Newsletter Signup

Latest Newsletters

  • Streamers Rally Against ‘Anti-Creator’ Policies From Twitch

    Streamers Rally Against ‘Anti-Creator’ Policies From Twitch

    CREATOR NEWSLETTER Issue #141 | June 8, 2023 Just 24 hours after announcing a sweep of stringent restrictions on branded content on Tuesday, Twitch backtracked Wednesday, removing the changes due to creator backlash. Creators were furious at the new policies, rightfully calling the changes “anti-creator” for making sponsorships far more difficult and expensive for streamers…

  • Long Gone Are the Days of Facetune

    Long Gone Are the Days of Facetune

    CREATOR NEWSLETTER Issue #140 | June 6, 2023 Long gone are the days of Facetune, of merely erasing the occasional zit or lightening dark circles after a late-night out on a static, good morning post. Now, with new filters from TikTok, you have the power to completely transform your face on video, warping your eyes…

  • 🪧 People Over Profit

    🪧 People Over Profit

    CREATOR NEWSLETTER Issue #139 | June 1, 2023 Greetings, fellow humans. With science and tech leaders issuing apocalyptic robot warnings, teens bullying Snapchat’s new chatbot to make it whimper and call them “senpai,” and influencers multiplying into clones, it’s impossible to escape the AI craze these days. We’re flying fast into the unknown with no…