Can Gamer Rage Be Used For Good?

CREATOR NEWSLETTER


Good afternoon, folks! Today, my timeline is flooded by Kendrick/Drake diss track reactions. Kendrick seems to be winning the creator camp, with one FaZe creator saying the rapper lifted copyright claims from all his reaction videos. (Though no confirmation yet from Kendrick on if that story is true and applies to all creators, or just the ones in the FaZe gaming clan.)

Kendrick seemingly recognizes the power of harnessing the two most vocal groups on the internet: celebrity stans and angry gamers. Arguably, gamers are one of the online groups with the most unbridled rage. They frequently find ways to funnel their anger into collective actions, boycotts, and protests — sometimes intentionally, sometimes unintentionally.

This week, journalist Steven Asarch reports on how creators in the “Helldivers 2” fandom stumbled into collective action, driving hundreds of thousands of bad reviews and resulting in the company backtracking a controversial policy change.

Love it or hate it, it’s always impressive when someone can channel their rage into something productive. It certainly beats giving up and using AI (ahem, Drake.)


CULTURE

‘Helldivers 2’ Community Bands Together to Ward Off Unwanted Update

Helldivers 2 soldiers celebrate planting flag

Overwhelmed by questions from your audience? You’re not alone.

Most creators can’t keep up. And yet every unanswered question is a missed opportunity to engage, build loyalty and generate revenue. With AsqMe, you can answer those questions fast while monetizing your expertise. Passionfruit readers can get started today for FREE.


IN THE BIZ


TIPS & TRICKS

Patreon Taxes For Creators: How To Track Your Income, Rewards, and Taxes

Beware the ides of March (or April, June, September, and January if you file quarterly)

By Rachel Kiley, Passionfruit Contributor

Phone with patreon app and cash on the side

PERSONALITIES

MrBeast fires Night Media

MrBeast Ditches Talent Management Firm Night Media

Jimmy Donaldson, better known as MrBeast, is parting ways with his long-time talent management firm.

By Charlotte Colombo, Passionfruit Contributor


YOUTUBE MADE ME DO IT

Content for Creators.

News, tips, and tricks delivered to your inbox twice a week.

Newsletter Signup

Latest Newsletters

  • 🎬 The Actress Behind M3GAN Is a Creator

    🎬 The Actress Behind M3GAN Is a Creator

    CREATOR ECONOMY NEWSLETTER Issue #110 | Feb. 21, 2023 M3GAN, a comedy-horror movie about an artificial intelligence doll, saw viral success through social media marketing since its December 2022 debut.  Behind the voice of the leading doll character is 18-year-old actress Jenna Davis (@itsjennadavis), who is also a creator and influencer. Davis garnered millions of…

  • 💍 The Perils of Influencer Divorces

    💍 The Perils of Influencer Divorces

    CREATOR ECONOMY NEWSLETTER Issue #109 | Feb. 16, 2023 Influencer public breakups and divorces tend to get messy. A recent example was in September 2022, when Ned Fulmer, a member of the YouTube collective Try Guys, faced viral scrutiny for an extra-marital affair he had with a co-worker. The high-stakes story led many fans to…

  • 💔 Your Marriage Counselor Is Now a TikToker

    💔 Your Marriage Counselor Is Now a TikToker

    CREATOR ECONOMY NEWSLETTER Issue #108 | Feb. 14, 2023 More and more creators are opting to keep their day jobs with the rise of “workplace” content. For many professionals, sharing their expertise in their given field can prove lucrative—especially on TikTok, as it rises to become a top search engine and one of the largest…