Can Gamer Rage Be Used For Good?

CREATOR NEWSLETTER


Good afternoon, folks! Today, my timeline is flooded by Kendrick/Drake diss track reactions. Kendrick seems to be winning the creator camp, with one FaZe creator saying the rapper lifted copyright claims from all his reaction videos. (Though no confirmation yet from Kendrick on if that story is true and applies to all creators, or just the ones in the FaZe gaming clan.)

Kendrick seemingly recognizes the power of harnessing the two most vocal groups on the internet: celebrity stans and angry gamers. Arguably, gamers are one of the online groups with the most unbridled rage. They frequently find ways to funnel their anger into collective actions, boycotts, and protests — sometimes intentionally, sometimes unintentionally.

This week, journalist Steven Asarch reports on how creators in the “Helldivers 2” fandom stumbled into collective action, driving hundreds of thousands of bad reviews and resulting in the company backtracking a controversial policy change.

Love it or hate it, it’s always impressive when someone can channel their rage into something productive. It certainly beats giving up and using AI (ahem, Drake.)


CULTURE

‘Helldivers 2’ Community Bands Together to Ward Off Unwanted Update

Helldivers 2 soldiers celebrate planting flag

Overwhelmed by questions from your audience? You’re not alone.

Most creators can’t keep up. And yet every unanswered question is a missed opportunity to engage, build loyalty and generate revenue. With AsqMe, you can answer those questions fast while monetizing your expertise. Passionfruit readers can get started today for FREE.


IN THE BIZ


TIPS & TRICKS

Patreon Taxes For Creators: How To Track Your Income, Rewards, and Taxes

Beware the ides of March (or April, June, September, and January if you file quarterly)

By Rachel Kiley, Passionfruit Contributor

Phone with patreon app and cash on the side

PERSONALITIES

MrBeast fires Night Media

MrBeast Ditches Talent Management Firm Night Media

Jimmy Donaldson, better known as MrBeast, is parting ways with his long-time talent management firm.

By Charlotte Colombo, Passionfruit Contributor


YOUTUBE MADE ME DO IT

Content for Creators.

News, tips, and tricks delivered to your inbox twice a week.

Newsletter Signup

Latest Newsletters

  • 🐕 Twitter’s Dogecoin Drama

    🐕 Twitter’s Dogecoin Drama

    CREATOR ECONOMY NEWSLETTER Issue #122 | April 4, 2023 Oh boy, there was a lot of Twitter drama this week. Although Twitter announced it would revoke legacy verification status for its users beginning April 1, it appears only a few accounts have been removed, aside from accounts like the New York Times. It seems legacy…

  • 🤬 Adin Ross Is Defacto King of Teenage Edgelords

    🤬 Adin Ross Is Defacto King of Teenage Edgelords

    CREATOR ECONOMY NEWSLETTER Issue #121 | March 30, 2023 Being controversial online has always been a lucrative way to brand yourself, and Adin Ross is taking it to a new level.  As reporter Steven Asarch shares this week, in early March, Ross was banned from Twitch for what the platform called “unmoderated hateful conduct.” His…

  • ⚖️ TikTok’s Chaotic Congressional Hearing

    ⚖️ TikTok’s Chaotic Congressional Hearing

    CREATOR ECONOMY NEWSLETTER Issue #120 | March 28, 2023 The fallout from Thursday’s congressional hearing with TikTok CEO Shou Chew has been chaotic to say the least. Creators rallied outside the U.S. Capitol to throw their support behind the platform, sharing how their lives and businesses would be impacted by a potential ban. Some even…