Can Gamer Rage Be Used For Good?

CREATOR NEWSLETTER


Good afternoon, folks! Today, my timeline is flooded by Kendrick/Drake diss track reactions. Kendrick seems to be winning the creator camp, with one FaZe creator saying the rapper lifted copyright claims from all his reaction videos. (Though no confirmation yet from Kendrick on if that story is true and applies to all creators, or just the ones in the FaZe gaming clan.)

Kendrick seemingly recognizes the power of harnessing the two most vocal groups on the internet: celebrity stans and angry gamers. Arguably, gamers are one of the online groups with the most unbridled rage. They frequently find ways to funnel their anger into collective actions, boycotts, and protests — sometimes intentionally, sometimes unintentionally.

This week, journalist Steven Asarch reports on how creators in the “Helldivers 2” fandom stumbled into collective action, driving hundreds of thousands of bad reviews and resulting in the company backtracking a controversial policy change.

Love it or hate it, it’s always impressive when someone can channel their rage into something productive. It certainly beats giving up and using AI (ahem, Drake.)


CULTURE

‘Helldivers 2’ Community Bands Together to Ward Off Unwanted Update

Helldivers 2 soldiers celebrate planting flag

Overwhelmed by questions from your audience? You’re not alone.

Most creators can’t keep up. And yet every unanswered question is a missed opportunity to engage, build loyalty and generate revenue. With AsqMe, you can answer those questions fast while monetizing your expertise. Passionfruit readers can get started today for FREE.


IN THE BIZ


TIPS & TRICKS

Patreon Taxes For Creators: How To Track Your Income, Rewards, and Taxes

Beware the ides of March (or April, June, September, and January if you file quarterly)

By Rachel Kiley, Passionfruit Contributor

Phone with patreon app and cash on the side

PERSONALITIES

MrBeast fires Night Media

MrBeast Ditches Talent Management Firm Night Media

Jimmy Donaldson, better known as MrBeast, is parting ways with his long-time talent management firm.

By Charlotte Colombo, Passionfruit Contributor


YOUTUBE MADE ME DO IT

Content for Creators.

News, tips, and tricks delivered to your inbox twice a week.

Newsletter Signup

Latest Newsletters

  • 📈 Adobe Shares Its Biggest Trends for Creators

    📈 Adobe Shares Its Biggest Trends for Creators

    CREATOR ECONOMY NEWSLETTER Issue #90 | Dec. 8, 2022 2022 has some unforgettable trends. The resurge of shows like Euphoria, the Y2K aesthetic, and the slice-of-life social media app BeReal are just a few viral moves that shook the internet this year. This week, Adobe, a technology company that makes some of the most popular…

  • 🧑‍🔬 Can Science Creators and Brand Deals Co-Exist?

    🧑‍🔬 Can Science Creators and Brand Deals Co-Exist?

    CREATOR ECONOMY NEWSLETTER Issue #89 | Dec. 6, 2022 Creators who make science content need to make a living like the rest of us. But unlike creators in some other fields, science creators face serious ethical questions when it comes to monetizing through brand partnerships. This week, Passionfruit contributor Sabina Wex spoke with multiple creators…

  • 😰 Should Creators Complain About Their Jobs?

    😰 Should Creators Complain About Their Jobs?

    CREATOR ECONOMY NEWSLETTER Issue #88 | Dec. 1, 2022 While many creators face unpredictable income, pay disparity, and burnout, the public perception of the influencer lifestyle is often luxurious. Because of this, creators can face a lot of heat when they complain about their jobs. This week, Passionfruit contributor Eve Upton-Clark spoke with creators and…