Can Gamer Rage Be Used For Good?

CREATOR NEWSLETTER


Good afternoon, folks! Today, my timeline is flooded by Kendrick/Drake diss track reactions. Kendrick seems to be winning the creator camp, with one FaZe creator saying the rapper lifted copyright claims from all his reaction videos. (Though no confirmation yet from Kendrick on if that story is true and applies to all creators, or just the ones in the FaZe gaming clan.)

Kendrick seemingly recognizes the power of harnessing the two most vocal groups on the internet: celebrity stans and angry gamers. Arguably, gamers are one of the online groups with the most unbridled rage. They frequently find ways to funnel their anger into collective actions, boycotts, and protests — sometimes intentionally, sometimes unintentionally.

This week, journalist Steven Asarch reports on how creators in the “Helldivers 2” fandom stumbled into collective action, driving hundreds of thousands of bad reviews and resulting in the company backtracking a controversial policy change.

Love it or hate it, it’s always impressive when someone can channel their rage into something productive. It certainly beats giving up and using AI (ahem, Drake.)


CULTURE

‘Helldivers 2’ Community Bands Together to Ward Off Unwanted Update

Helldivers 2 soldiers celebrate planting flag

Overwhelmed by questions from your audience? You’re not alone.

Most creators can’t keep up. And yet every unanswered question is a missed opportunity to engage, build loyalty and generate revenue. With AsqMe, you can answer those questions fast while monetizing your expertise. Passionfruit readers can get started today for FREE.


IN THE BIZ


TIPS & TRICKS

Patreon Taxes For Creators: How To Track Your Income, Rewards, and Taxes

Beware the ides of March (or April, June, September, and January if you file quarterly)

By Rachel Kiley, Passionfruit Contributor

Phone with patreon app and cash on the side

PERSONALITIES

MrBeast fires Night Media

MrBeast Ditches Talent Management Firm Night Media

Jimmy Donaldson, better known as MrBeast, is parting ways with his long-time talent management firm.

By Charlotte Colombo, Passionfruit Contributor


YOUTUBE MADE ME DO IT

Content for Creators.

News, tips, and tricks delivered to your inbox twice a week.

Newsletter Signup

Latest Newsletters

  • ⛰️ Amira the Wanderlust Wants Muslim Women To Explore the Outdoors

    ⛰️ Amira the Wanderlust Wants Muslim Women To Explore the Outdoors

    CREATOR ECONOMY NEWSLETTER Issue 50 | July 14, 2022 The travel industry, like so many industries, has had to reckon with its lack of diversity over the past few years. As a result, travel influencers of color have made space for themselves in a space that has historically excluded them and encouraged other marginalized travelers…

  • 🍃Cannamoms Struggle Against TikTok’s Weed Rules

    🍃Cannamoms Struggle Against TikTok’s Weed Rules

    CREATOR ECONOMY NEWSLETTER Issue 49 | July 12, 2022 TikTok’s cannamoms have been celebrated for their mission to break the stigma around mothers who smoke weed. A search for the hashtag #cannamom once garnered countless videos that racked up millions of views. However, in recent months, the platform has completely banned #cannamom, which was a…

  • 👪 The Golden Age of YouTube Family Vlogging Is Over

    👪 The Golden Age of YouTube Family Vlogging Is Over

    CREATOR ECONOMY NEWSLETTER Issue 48 | July 7, 2022 Online content featuring children has been criticized since the days of the earliest mommy bloggers. However, it seems like audiences have become more fatigued by and critical of family content. This is likely, in part, due to the various controversies around YouTube’s biggest families like the…