Copyright, Copyright, Copyright

Issue #253 | July 9, 2024

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Hey y’all, it’s been a busy week in the creatorverse. Paramount mergers, Logan Paul’s lawsuit against YouTuber Coffeezilla, and election misinformation are on everyone’s minds.

But over at Passionfruit, copyright has been the theme of the week. We’re still reeling from our wild coverage of the alleged copyright abuse from wannabe actress Lillee Jean. We’re also working on investigating another copyright-related story about notorious YouTuber TechLead, with interviews with some of YouTube’s top commentary channels. Stay tuned for more about that one.

Meanwhile, there have been numerous headlines about seemingly misplaced copyright strikes on creators (sorry Tubbo) and alleged abuses of the copyright system, particularly on YouTube.

For example, earlier this week, drama-tubers dogpiled on Sssniperwolf (a very controversial creator) after a smaller creator got a copyright strike for one of his videos about her. But it turns out it wasn’t actually her that sent the strike. So how did this happen, and what is YouTube’s role in all this? You can read more about it below.

Apparently, copyright abuse is becoming one of our beats here at Passionfruit, so buckle up. We’re just getting started.

– Grace Stanley, Deputy Editor

PERSONALITIES

YouTuber Sssniperwolf Catches Stray Bullet From Allegedly Falsified Copyright Strike

A smaller creator received a copyright strike for his video about Sssniperwolf. But it wasn’t her who submitted the claim.

By Steven Asarch, Passionfruit Contributor

→ READ THE FULL STORY

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IN THE BIZ

Paramount merged with Skydance Media, and it’s putting creators at the front of its new branding.
Etsy is scrapping its “handmade” and “vintage” labels, and some creators are not happy about it.
YouTube is rolling out an improved AI tool that allows creators to remove copyrighted music from their videos without impacting other audio.
Instagram is testing an “AI Studio” feature that allows creators to develop AI chatbot versions of themselves.

PERSONALITIES

Haliey Welch, aka the ‘Hawk Tuah’ Girl, Is Cashing in on Her Viral Moment

The 21-year-old is selling merch, filing trademarks, and maybe even getting a reality TV show.

By Charlotte Colombo, Passionfruit Contributor

READ THE FULL STORY →

Haliey Welch, aka the ‘Hawk Tuah’ Girl, Is Cashing in on Her Viral Moment

PLATFORMS

Noplace is calling for ‘NPCs, main characters, swifties, barbs, nerds, and stans’ to join its ranks.

By Charlotte Colombo, Passionfruit Contributor

READ THE FULL STORY →

JOB BOARD

We’re hiring a part-time, remote social media content creator to join our team at Passionfruit!
Creator marketing platform Pearpop is hiring a Director of Social Media.
YouTube channel React is hiring a Graphic Design Lead.
Production company The Best Never Rest is hiring a YouTube editor.

ANAHEIM MADE ME DO IT

In case you missed it, Passionfruit held a conversation at the JW Marriott Hotel in Anaheim with several creator brand experts to discuss the ins and outs of what it takes to make the leap from hobby to career.

Check out clips from the panel, and head to our Patreon for the full recording!