CREATOR NEWSLETTER
Issue #194 | December 14, 2023
There’s this perfect line from Yorgos Lanthimos’ “Poor Things” that I’d love to turn into Passionfruit’s tagline if we can afford the copyrights to the quote. The movie stars Emma Stone as a female Frankenstein named Bella Baxter, whose rapidly evolving intellect has her rejecting her “bride of” label in favor of a world-trotting adventure with a sleazy lover, a resplendently foppish lawyer that is perhaps Mark Ruffalo’s finest (only?) comedic turn to date. When he discovers that his former monosyllabic, childlike fiancé has outgrown him — finding her own voice, views, and vocation as a Parisian prostitute — he sputters outrage over her whoreishness. To which Bella blithely corrects him over her shoulder as she walks away, “We are our own means of production.”
Like if that isn’t the rallying cry for content creators in 2023, I don’t know what is. Shout-out to the OF community, but also to like…anyone trying to make a buck out there in the wild and ravenous world of YouTube algorithm and Patreon subscriber-based monetization policies. Mama Cass’ “Make Your Own Kind of Music?” (Maybe it’s global warming, but between “The Curse,” “SNL,” and her latest film, this Christmas is officially the Summer of Stone.)
And if we’re talking theoretical utopian socialism, you know the creator economy has entered its collegiate era, something backed up by Lon Harris’ article today about the increasing legitimacy of “Influencer Colleges,” a previously online-only phenomenon that’s now coming to an IRL campus near you! (If you live in China, Italy, Ireland, or obviously, SoCal.) To say nothing of the accredited e-courses on offered by no less prestigious institutions than Duke, Harvard, MIT, University of California San Diego, and University of North Dakota (go Fighting Hawks!)
Scratch the surface veneer of academic legitimacy, though, and these college courses costing thousands of dollars are basically indistinguishable in their offerings from the ones peddled by the thousands of online Influencer programs that preceded them. At its core, we’re talking online marketing on steroids, to the point of exclusion of anything that might help round out a humanities bachelor’s degree. With tunnel vision that belies any promise of “focusing on the future,” students spend on painfully remedial concepts like “social marketing,” “Media (sic) Entrepreneurship” and “writing helpful alt art to describe images” (that’s from Hah-vahd, how do you like dem apples?)
THE COMMENTS SECTION
“Guy who charges $595/hr for an online influencer class outraged at the price of remote classes.”
– X user Costco (@KirklandJones) on the price of online influencer classes
Residents of Los Angeles and Brooklyn will soon have even more options with the introduction of The Lighthouse, physical locations that offer classes and production studios, a novel concept that comes only two years after Google shuttered YouTube Spaces, which in all fairness, was only a thing for like…*checks watch* NINE YEARS?
Founded by the (a?) “influencer marketing and management” company Whalar, The Lighthouse is practically Warholian in paradoxical vision: a factory of creative expression, updated for the TikTok generation and costing $5,700 a year.
What’s sad is that there is one place that’s doing it right: a little college in scenic Ithica, New York, known as eCornell (ever heard of it?). Offerings are both online and in-person, Cornell’s School of Continuing Education has two tracks for study: $2625 a semester or $675 a month for a social media. Not cheap, mind you, but there are scholarship programs, many classes are two week intensives, and most importantly, the classes are more than just the sum of SEO knowledge your Gen Alpha niece absorbed in the womb.
You can start with the basics: Introduction to Algorithms, Branding and Brand Management, or the boomer requirement: Essential Desktop Applications. That’s already more useful than 90% of these “Hack the algo to gain 500,000 followers!” classes that sound like every DM slide in post-Elon Twitter. But it’s really the advanced programs that make Cornell stand out from the pack: Ethics in New Media, Technology, and Communication to Critical Thinking. There’s an entire School of Industrial Labor Relations where you can earn a bachelors, masters, or doctoral degree while studying remotely on Social Influence and Persuasion, or how to cost out a contract.
I’m just saying: maybe there is a case to be made for a college for Influencers. It just happens to be the same one where Andy Bernard discovered his acapella group*.
*IRL, he went to Oberlin.
– Drew Grant, Managing Editor
NOTED BY LON HARRIS
Do Influencers Need Their Own School?
Why “creator college” is a concept that just won’t go away.
By Lon Harris, Passionfruit Contributor
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IN THE BIZ
- Meta’s social network Threads, initially launched in July, is now accessible to users in the European Union, offering a single algorithmically curated feed and the ability to browse without a profile, in compliance with EU regulations.
- Linktree has acquired Koji, a link-in-bio platform, as its second major investment of the year, further expanding its presence in the digital creator space.
- Instagram is enhancing its Notes feature by introducing video Notes and more interactive reply options.
- After reports that ChatGPT is getting “lazy,” people have been wondering whether the AI could have seasonal depression.
- A U.S. judge has upheld Texas’ decision to ban TikTok on state-owned devices, citing data protection concerns, while allowing its use on personal devices not connected to state networks.
- Snapchat’s annual “Recap” launched globally on December 13, offering a themed, personalized video review of users’ Snaps from the past year, accessible in the app’s Memories section.
PERSONALITIES
A Black Twitch Streamer Saw an Immediate, Huge Uptick in Views When Using a White Avatar—Then Got a Bunch of Hate for Calling It Out
Zach, who streams under the name Just_Relax_Kid, unintentionally made waves at the start of December when he shared that he had recently tripled his views on Twitch by concealing his identity.
By Rachel Kiley, Passionfruit Contributor
PLATFORMS
Twitch Will Now Allow ‘Artistic Nudity’ and Erotic Dances
If you’ve ever wanted to be a Discord kitten, now is the perfect time to do it because Twitch has changed its guidelines to allow for ‘artistic nudity.’
By Charlotte Colombo, Passionfruit Contributor
WHAT WE’RE WATCHING
- Mary Cherry reacted to 2003’s “Kill Bill: Volume 1” for the first time.
- Reel Rejects watched 1971’s “Willy Wonka & the Chocolate Factory” for the first time.
- CampCrystalCharlie watched 1957’s “12 Angry Men” for the first time.
- Jyn x Ryl watched 1993’s “Grumpy Old Men” for the first time.
YOUTUBE MADE ME DO IT
This week, a third official trailer was released for “Dune: Part Two,” and we’re loving Akasan’s thoughts on it.
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