Do Creators Care About This New AI Tool?

CREATOR NEWSLETTER


Yesterday, Adobe announced over 100 product updates, which you can read about here. The most notable announcement was the launch of its Firefly video model, which Adobe is advertising as the first “commercially safe” video generation AI tool. Aka, Adobe claims this new tool is trained on fully licensed, legally acquired content.

Based on some surveys from earlier this year, it seems like most creators are using AI tools in some capacity, albeit with skepticism. In one May 2024 surveyof 1,500 creators, 84% of creators said they use AI tools like Firefly in their workflow.

However, the “quality” of AI-generated content concerned 48.9% of creators surveyed, a “lack of originality” in AI content worried 38.5%, and plagiarism by AI tools concerned 33% of creators.

That’s not to mention rampant issues with deepfakes and violations of name, image, and likeness rights, nor the concerns that AI will replace creative jobs. If you remember the creator response to the debut of Sora, Open AI’s video generation software, the backlash was swift and fierce, with many creators worried about how it may disrupt labor demands for fields like stock footage videography.

Perhaps that’s why Adobe has taken a unique approach, at least attempting to address the issue of plagiarism with copyright-cleared AI training. That attempt to foster goodwill with creators could work… especially when paired with a growing sense of futility that generative AI is here to stay.


PLATFORMS

Adobe Announces New Generative AI Tools at Adobe Max 2024

Adobe Announces Suite Of AI Tools

Outperform The Market

If one of your many revenue streams happens to be retail investing (whattup Wall Street Bets readers), Outprfrm can help you understand how to best invest your money in the public markets. Even if it isn’t a revenue stream now, it could be…if you understand how to outperform the market. Try it now free.


IN THE BIZ


PERSONALITIES

MrBeast’s Latest Video Is Underperforming, but Why?

Jimmy Donaldson’s latest content isn’t breaking records anymore.

By Steven Asarch, Passionfruit Contributor

still from mrbeast video of mrbeast holding a torch

TIPS & TRICKS

how to add link to tiktok bio - links

Everything you ever wanted to know about adding a link to your TikTok bio.

By Jen Glantz, Passionfruit Contributor


UPCOMING EVENTS


WHAT WE’RE LISTENING TO

album cover for John Michael Bond's "Cry Uncle" shows an illustration of a man surrounded by flowers

Content for Creators.

News, tips, and tricks delivered to your inbox twice a week.

Newsletter Signup

Latest Newsletters

  • Do We Need a Reverse Adpocalypse?

    Do We Need a Reverse Adpocalypse?

    CREATOR NEWSLETTER Issue #206 | January 25, 2024 Deja-tube: no, it’s not the weird feeling one gets while watching Doja Cat’s “Demons” video. It’s the uncanny sensation after seeing a YouTube ad in clear, flagrant defiance of the platform’s policies show up on one channel and suddenly seeing it everywhere.  Whether it’s fleshlights, celebrity AI-generated…

  • Facing the Reality of a Dream Job

    Facing the Reality of a Dream Job

    CREATOR NEWSLETTER Issue #205 | January 23, 2024 Being a full-time content creator is often referred to as a “dream job.” More kids today aspire to be YouTubers than astronauts, with almost 30% of children ages 8 through 10 listing being a YouTuber as their top career choice in a 2019 survey. According to a…

  • How To Win at the Content Creator Casino

    How To Win at the Content Creator Casino

    CREATOR NEWSLETTER Issue #204 | January 18, 2024 Let the record show, I love a good conference. And this month, creators and brands have been flocking to Las Vegas, first for the Consumer Electronics Show (CES) last week, then for Creator Economy Live this past week, followed by the AVN Awards at the end of…