Do Creators Care About This New AI Tool?

CREATOR NEWSLETTER

Issue #281 | Oct. 15, 2024

Yesterday, Adobe announced over 100 product updates, which you can read about here. The most notable announcement was the launch of its Firefly video model, which Adobe is advertising as the first “commercially safe” video generation AI tool. Aka, Adobe claims this new tool is trained on fully licensed, legally acquired content.

Based on some surveys from earlier this year, it seems like most creators are using AI tools in some capacity, albeit with skepticism. In one May 2024 surveyof 1,500 creators, 84% of creators said they use AI tools like Firefly in their workflow.

However, the “quality” of AI-generated content concerned 48.9% of creators surveyed, a “lack of originality” in AI content worried 38.5%, and plagiarism by AI tools concerned 33% of creators.

That’s not to mention rampant issues with deepfakes and violations of name, image, and likeness rights, nor the concerns that AI will replace creative jobs. If you remember the creator response to the debut of Sora, Open AI’s video generation software, the backlash was swift and fierce, with many creators worried about how it may disrupt labor demands for fields like stock footage videography.

Perhaps that’s why Adobe has taken a unique approach, at least attempting to address the issue of plagiarism with copyright-cleared AI training. That attempt to foster goodwill with creators could work… especially when paired with a growing sense of futility that generative AI is here to stay.

– Grace Stanley, Deputy Editor

PLATFORMS

Adobe Announces New Generative AI Tools at Adobe Max 2024

Adobe announced over 100 updates at its conference today.

By Charlotte Colombo, Passionfruit Contributor

Adobe Announces Suite Of AI Tools

→ READ THE FULL STORY

Outperform The Market

If one of your many revenue streams happens to be retail investing (whattup Wall Street Bets readers), Outprfrm can help you understand how to best invest your money in the public markets. Even if it isn’t a revenue stream now, it could be…if you understand how to outperform the market. Try it now free.

Free Trial

IN THE BIZ

PERSONALITIES

MrBeast’s Latest Video Is Underperforming, but Why?

Jimmy Donaldson’s latest content isn’t breaking records anymore.

By Steven Asarch, Passionfruit Contributor

READ THE FULL STORY →

still from mrbeast video of mrbeast holding a torch

TIPS & TRICKS

how to add link to tiktok bio - links

How to Add a Link to Your TikTok Bio (Even If You Don’t Have 1,000 Followers)

Everything you ever wanted to know about adding a link to your TikTok bio.

By Jen Glantz, Passionfruit Contributor

READ THE FULL STORY →

UPCOMING EVENTS

WHAT WE’RE LISTENING TO

Check out Passionfruit writer John-Michael Bond’s new comedy record, on pre-release here.

The record is called “Cry Uncle,” and it’s about trying to find the bright side in the dystopia. If you buy it, you can hear Bond talk about his time working as a stepmom on OnlyFans during the pandemic. You’ll have to listen to find out how it went and what he learned.

album cover for John Michael Bond's "Cry Uncle" shows an illustration of a man surrounded by flowers

Copyright © 2024 Passionfruit, All rights reserved.

You are receiving this email because you signed up to get the latest tips, tricks,
and trends in the creator economy from Passionfruit.

Have an idea for our next big story or want to get featured? Email us at tips@passionfru.it

Don’t want to hear from us anymore?
Click here to unsubscribe 

To view in your browser click here 

Content for Creators.

News, tips, and tricks delivered to your inbox twice a week.

Newsletter Signup

Latest Newsletters

  • On Childless Cat-Ladies & Haitian Dog-Eaters

    On Childless Cat-Ladies & Haitian Dog-Eaters

    CREATOR NEWSLETTER Issue #272 | September 12, 2024 A Marshall McLuhan (tw) acolyte watching Tuesday night’s presidential debate between Donald J. Trump and Vice President Kamala Harris might have understood the historical significance of an evening marked by instances where the meme-dium was the message. As her opponent argued with moderator David Muir on the…

    By

    Drew Grant

  • Creators Paid In Smear Campaign Against Kamala Harris

    Creators Paid In Smear Campaign Against Kamala Harris

    CREATOR NEWSLETTER Issue #271 | September 10, 2024 – Grace Stanley, Deputy Editor PERSONALITIES Brandon Farris Has Figured Out YouTube With over a decade on the platform, YouTuber Brandon Farris has learned to stick to what works.  By Steven Asarch, Passionfruit Contributor → READ THE FULL STORY SPONSORED IN THE BIZ PLATFORMS YouTube Announces Deepfake Prevention…

    By

    Grace Stanley

  • How YouTube Rewards Packaging Over Substance

    How YouTube Rewards Packaging Over Substance

    CREATOR NEWSLETTER Issue #270 | September 5, 2024 By now you’ve heard enough from me (and everyone else) about the Beastification of the internet: the praise, the critiques, the handbooks, the Harvard courses. And I can’t in good conscience come in here and make the argument that we don’t focus on the substance of Jimmy’s…

    By

    Drew Grant