Do Creators Care About This New AI Tool?

Issue #281 | Oct. 15, 2024

Yesterday, Adobe announced over 100 product updates, which you can read about here. The most notable announcement was the launch of its Firefly video model, which Adobe is advertising as the first “commercially safe” video generation AI tool. Aka, Adobe claims this new tool is trained on fully licensed, legally acquired content.

Based on some surveys from earlier this year, it seems like most creators are using AI tools in some capacity, albeit with skepticism. In one May 2024 surveyof 1,500 creators, 84% of creators said they use AI tools like Firefly in their workflow.

However, the “quality” of AI-generated content concerned 48.9% of creators surveyed, a “lack of originality” in AI content worried 38.5%, and plagiarism by AI tools concerned 33% of creators.

That’s not to mention rampant issues with deepfakes and violations of name, image, and likeness rights, nor the concerns that AI will replace creative jobs. If you remember the creator response to the debut of Sora, Open AI’s video generation software, the backlash was swift and fierce, with many creators worried about how it may disrupt labor demands for fields like stock footage videography.

Perhaps that’s why Adobe has taken a unique approach, at least attempting to address the issue of plagiarism with copyright-cleared AI training. That attempt to foster goodwill with creators could work… especially when paired with a growing sense of futility that generative AI is here to stay.

– Grace Stanley, Deputy Editor

PLATFORMS

Adobe Announces New Generative AI Tools at Adobe Max 2024

Adobe announced over 100 updates at its conference today.

By Charlotte Colombo, Passionfruit Contributor

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IN THE BIZ

X competitor BlueSky is now marketing itself as an alternative to Meta’s Threads.
The creator economy is expected to surpass half a trillion dollars by 2027, but some influencers say the path to success is harder than ever.
Substack is ramping up in-person events like readings and parties as they seek to bring online communities offline.
Leaked court documents revealed that TikTok has been aware of its platform’s negative mental health impacts on teens.

PERSONALITIES

MrBeast’s Latest Video Is Underperforming, but Why?

Jimmy Donaldson’s latest content isn’t breaking records anymore.

By Steven Asarch, Passionfruit Contributor

READ THE FULL STORY →

TIPS & TRICKS

How to Add a Link to Your TikTok Bio (Even If You Don’t Have 1,000 Followers)

Everything you ever wanted to know about adding a link to your TikTok bio.

By Jen Glantz, Passionfruit Contributor

READ THE FULL STORY →

UPCOMING EVENTS

Content Marketing World is Oct. 22-23 in San Diego, California.
ComplexCon is Nov. 16-17 in Las Vegas, Nevada.
Buffer Festival is Nov. 1-2 in Toronto, Canada.
Creator Economy Live is Feb. 4-5 in Las Vegas, Nevada.

WHAT WE’RE LISTENING TO

Check out Passionfruit writer John-Michael Bond’s new comedy record, on pre-release here.

The record is called “Cry Uncle,” and it’s about trying to find the bright side in the dystopia. If you buy it, you can hear Bond talk about his time working as a stepmom on OnlyFans during the pandemic. You’ll have to listen to find out how it went and what he learned.