Holding Space for Your Audience

CREATOR NEWSLETTER


You know, as someone who works in queer media (ba-dum tss), it’s clear that the Wicked movie has the internet in a fingerhold (booo hisss). Surviving its much-debated melodramatic press tour and Spongebob-themed extramarital allegations, the Wicked franchise has undeniably doused the world in pink and green.

As Charlotte Colombo writes this week, even if you don’t have a $150 million advertising budget, there are some lessons creators can pull from the marketing and press tour of this movie — from aesthetics to brand collaborations and holding space (last one I swear) for your audience. Read more below.


CULTURE

What Creators Can Learn From Wicked’s Marketing Campaign

The stars of Wicked the movie musical do an interview.

If the above image got you excited, you should read this

Sorry, this isn’t an advertisement for that weird B12 powder they’re selling on TikTok Shops. It’s a little friendly unpaid promotion of our friends at The Small Bow, the best newsletter for understanding addiction, recovery, and sobriety (without all the preachy stuff). Even if you don’t have a problem and love a good holiday party, that slope gets particularly slippery this time of year, and The Small Bow is a great resource for creative geniuses users and non-users alike.


IN THE BIZ


PLATFORMS

Donald Trump’s Cabinet Is Clashing Over TikTok

What does this mean for TikTok?

By Charlotte Colombo, Passionfruit Contributor

Donald Trump over whitehouse

PERSONALITIES

The hosts of the show speak into microphones on set.

AJ and Big Justice: The Costco Guys Explained

‘BOOM’ or ‘DOOM’?

By Charlotte Colombo, Passionfruit Contributor


UPCOMING EVENTS


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