How to Defeat the Algorithm’s Gaping Maw

CREATOR NEWSLETTER


Presented by:

At every VidCon I’ve attended, someone mentions the name Paddy Galloway. It’s not a name most people recognize, but for creator economy conference goers, spending time scrolling through Galloway’s tweets is a bit of a rite of passage.

Galloway himself isn’t exactly the one in the spotlight, but his strategy is. He is regarded in the industry as one of the top YouTube growth experts, working with clients like PrestonPlayz (15.8m subscribers), Loverfella (3.2m subscribers), and the one and only MrBeast (308m subscribers). On his X account, Galloway frequently shares advice for YouTubers.

Passionfruit writer John-Michael Bond read a bunch of Galloway’s tweets about building an audience from scratch so you don’t have to. All that knowledge is compiled into this nifty guide about “defeating the algorithm’s gaping maw.” If you make cool stuff on the internet and want to build an audience, it’s always nice to take some cues from the experts.


TIPS & TRICKS

Paddy Galloway’s 12-Step Process for Building a New YouTube Channel in a Year

Paddy Galloway with youtube background

Ready to expand your reach—and earnings? Turn your knowledge into an online course today.

Teachable creators average six figures in lifetime earnings, thanks to the platform’s easy, customizable digital products. From courses and coaching to memberships and community, start generating income you can count on today.


IN THE BIZ


PLATFORMS

YouTube Should Bring Back the Dislike Count

In 2021, YouTube made the dislike count private across the platform. It’s time to bring it back. 

By Steven Asarch, Passionfruit Contributor


PLATFORMS

Meta Tries To Strike Deals With Hollywood Stars for AI Projects

Meta is offering millions to secure AI voice projects with celebrities like Judi Dench and Awkwafina. 

By Charlotte Colombo, Passionfruit Contributor


UPCOMING EVENTS


CHARLI MADE ME DO IT

Content for Creators.

News, tips, and tricks delivered to your inbox twice a week.

Newsletter Signup

Latest Newsletters

  • TikTok Secrets Exposed

    TikTok Secrets Exposed

    CREATOR NEWSLETTER Issue #308 | Jan. 21, 2025 January 19 was supposed to be the day TikTok closed forever in the United States. The US government decided that the video-hosting platform threatened national security and must be sold away from Chinese company ByteDance. Before its fond farewell, many creators fearing losing their platforms chose to have one…

  • The Neverending Challenge of Creating in 2025

    The Neverending Challenge of Creating in 2025

    CREATOR NEWSLETTER Issue #307 | Jan 16, 2025 – Lon Harris, Passionfruit Contributor PLATFORMS TikTok Plans for App’s Immediate Shut-Off On Sunday Jan. 19 It’s time for us to accept reality. By Charlotte Colombo, Passionfruit Contributor → READ THE FULL STORY SPONSORED Stop Eating Plastic When You Cook Let’s face it…pretty much everything is leaching plastic into our bodies. Caraway Home…

  • TikTok’s Time Is Ticking Away

    TikTok’s Time Is Ticking Away

    CREATOR NEWSLETTER Issue #306 | Jan. 14, 2025 We’re less than one week away from the probable end of TikTok. By government decree, on January 19, 2025, TikTok will be shut down in the United States. Of course, there is still a brief glimmer of hope the Supreme Court will intervene. President Trump has asked them to,…