In Defense of Meme Halloween Costumes

CREATOR NEWSLETTER

Issue #284 | Oct. 24, 2024

15 years since the first HallowMeme party in New York, Halloween costumes have gone full brain rot. One of the most popular Halloween costumes for children this year is a Skibidi Toilet (based on the massively popular YouTube series). The internet is overrun with guides explaining how to dress up as the Hawk Tuah girl or whatever viral ephemera is currently trending on Google.

And, for the second year in a row, thousands of people on Twitter are poking fun at LGBTQ people’s increasingly niche online references in their Halloween costumes. “I hate gay halloween parties,” one user posted, “what do you mean you’re the confidence activist visiting the Shein factory?”

As the internet becomes our default reality, Halloween costumes are starting to feel like a test to see how many layered internet references you can recognize. This has led to a backlash, with some declaring that meme costumes are sucking the fun out of Halloween. But I can’t help but defend the humble meme costume. As I wrote in User Mag, half the fun of Halloween is being creative, and the internet is a wellspring of costume-worthy material.

While people argue for a return to witches, ghosts, and goblins, meme costumes allow for a level of self-expression beyond what’s offered by the traditional wardrobe. Donning a meme costume acknowledges that reality today is primarily mediated by the internet, and Halloween allows us to memorialize those meaningful online moments that are increasingly ephemeral. 

So, if you want to dress up as an Instagram post Rebecca Black liked one time, or JD Vance’s sexy couch having a Brat summer, I say go for it.

– Taylor Lorenz, Passionfruit Contributor

PLATFORMS

YouTube vs. GunTube

Why a crackdown on firearms videos is more complex than it may seem.

By Lon Harris, Passionfruit Contributor

Man who appears to be a hunter in flanked by two men who are also hunters but are on a mountain top looking out.

→ READ THE FULL STORY

The 29th Annual Webby Awards are open! Join past winners like MrBeast, Recess Therapy, Abi Marquez, and Mark Rober, and be recognized alongside culture-shaping brands and companies like Netflix, Gucci, the WNBA, and Wieden+Kennedy. With new dedicated categories for Creators, now’s your chance. Create Your Mark and enter by the Early Entry Deadline THIS Friday, Oct. 25. Enter now!

LEARN MORE

IN THE BIZ

  • A new public service announcement aims to warn people about the dangers of celebrity deepfakes.

  • Texts from MrBeast revealed his less-than-positive views of his namesake fast food chain, MrBeast Burgers.

  • The Financial Conduct Authority, the UK’s financial watchdog, has interviewed 20 “finfluencers” over concerns about their promotion of high-risk trading.

  • A survey of 200 influencer marketing professionals revealed Instagram Reels, which deliver 36% more reach than other post types, is proving to be a winning format.

PERSONALITIES

A Very Confused Bernie Sanders Meets a Vtuber

Name a more iconic duo than Bernie Sanders and Sykkuno.

By Charlotte Colombo, Passionfruit Contributor

READ THE FULL STORY →

Bernie Sanders and V-tuber

TIPS & TRICKS

Single panel design with typography readying "Banned words" next to a cell phone propped on a tripod with the "OnlyFans" logo on the screen. A chain in cross out the words "Banned" and Words"

What Words Are Banned on OnlyFans aka a List That Will Make You Blush

Beware the forbidden words.

By Demeter DeLune, Passionfruit Contributor

READ THE FULL STORY →

JOB BOARD

WHAT WE’RE WATCHING:

For Passionfruit’s “Reactorverse” podcast, we took a look back at all the amazing reaction channel hosts featured in season 2 as they answered the final questionnaire from each episode. Stay tuned for season 3! 🍿

Copyright © 2024 Passionfruit, All rights reserved.

You are receiving this email because you signed up to get the latest tips, tricks,
and trends in the creator economy from Passionfruit.

Have an idea for our next big story or want to get featured? Email us at tips@passionfru.it

Don’t want to hear from us anymore?
Click here to unsubscribe 

To view in your browser click here 

Content for Creators.

News, tips, and tricks delivered to your inbox twice a week.

Newsletter Signup

Latest Newsletters

  • A Substacker on Covering the Supreme Court

    A Substacker on Covering the Supreme Court

    CREATOR NEWSLETTER Issue #296 | Dec. 5, 2024 – Taylor Lorenz, Passionfruit Contributor PLATFORMS When Platforms Fail: A Case Study in YouTube’s Creator Support Gap Why it’s so hard to get “customer service” from video platforms.  By Lon Harris, Passionfruit Contributor → READ THE FULL STORY SPONSORED If the above image got you excited, you should read this Sorry, this…

    By

    Taylor Lorenz

  • Holding Space for Your Audience

    Holding Space for Your Audience

    CREATOR NEWSLETTER Issue #295 | Dec. 3, 2024 You know, as someone who works in queer media (ba-dum tss), it’s clear that the Wicked movie has the internet in a fingerhold (booo hisss). Surviving its much-debated melodramatic press tour and Spongebob-themed extramarital allegations, the Wicked franchise has undeniably doused the world in pink and green. As Charlotte Colombo writes this week, even if…

    By

    Grace Stanley

  • Gen Z Creators Are Embracing Brain Rot

    Gen Z Creators Are Embracing Brain Rot

    CREATOR NEWSLETTER Issue #293 | Nov. 26, 2024 Recently, the term brain rot has evolved from a basic synonym for being chronically online, to a fully-fledged meme and ironic slang language. Words like gooning, rizz, sigma, gyatt, and skibidi have formed a new cultural lexicon that’s shooting content creators to popularity and permanently warping online and offline…

    By

    Taylor Lorenz