CREATOR ECONOMY NEWSLETTER
Issue #121 | March 30, 2023
Being controversial online has always been a lucrative way to brand yourself, and Adin Ross is taking it to a new level.
As reporter Steven Asarch shares this week, in early March, Ross was banned from Twitch for what the platform called āunmoderated hateful conduct.ā His desire to consistently push the āedgyā envelope with misogyny and transphobia and his obsession with the ideology of Andrew Tate caused his star to plummet.
Now re-located to the new streaming platform Kickānotorious for its lack of content moderationāRoss seems to be going even more extreme with his stunts and antics.
Also this week, Elon Musk announced legacy verified accounts will lose their blue ticks starting in April. Read reporter Charlotte Colomboās recap about the news and why she believes the blue tick status symbol is long gone. Rest in peace.
– Grace Stanley, Newsletter Editor
THE DARK SIDE
Adin Ross is the new defacto king of teenage edgelords
āFuck fame, itās all about the money.ā
By Steven Asarch, Passionfruit Contributor
āĀ READ THE FULL STORY
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ONE GREAT TIP
āThere is that sense of wanting to stay viral and wanting people to think your videos are funny. ā¦ Realize that maybe your most vulnerable videos arenāt going to get all the traction you want, but also understand that those are very important and vital parts of your career.ā
āTikToker Chrissy Chlapecka on balancing authenticity and virality. Read more in our March 2023 interview.
SEEKING A TREND
The rise and fall of Twitterās blue tick
āThis MF paid for Twitter.ā
By Charlotte Colombo, Passionfruit Contributor
THE HIGHLIGHT
Substack sparks debate after asking creators to invest in the company
A few well-known creators have already joined the investment round, while others are skeptical.
By Patricia Grisafi, Passionfruit Contributor
TOOLS REVIEW
Five ways de-influencers can make money de-influencing
De-influencing is the new influencing.
By Jen Glantz, Passionfruit Contributor
IN THE BIZ
- ByteDance-owned app Lemon8 may be creatorsā backup plan for a TikTok ban. (via Insider)
- Twitter announced its new API price structures and was revealed to be secretly boosting the content of Elon Musk, MrBeast, and Dril. (via TechCrunch and the Verge)
- Digital database Famous Birthdays added a talent representation portal for the creator economy. (via Tubefilter)
- YouTube launched a metric showing reach across all video formats, including Shorts. (via TechCrunch)
- Bored Apeās owner Yuga Labs is partnering with Gucci for a metaverse fashion project. (via Tubefilter)
- YouTube childrenās series Cocomelon announced a Puma partnership. (via Tubefilter)
TIKTOK MADE ME DO IT
Weāre chirping along to this trend.
