CREATOR ECONOMY NEWSLETTER
Issue #90 | Dec. 8, 2022
2022 has some unforgettable trends. The resurge of shows like Euphoria, the Y2K aesthetic, and the slice-of-life social media app BeReal are just a few viral moves that shook the internet this year.
This week, Adobe, a technology company that makes some of the most popular editing software on the market for creators, released a report on four major trends for creators that rose to prominence this year and might be big in 2023. The trends include the rise of “psychic” visual aesthetics, creators’ desires for “authenticity,” retro and vintage throwbacks, and even pet influencers.
We spoke with Adobe’s principal of consumer and creative insights, Brenda Milis, to unpack these trends and understand how to integrate them into a career that spans not just a year, but a creator’s entire career and long-term identity. We also spoke with multiple creators to seek their advice on integrating these trends into content, monetization, and fan engagement strategy.
– Grace Stanley, Newsletter Editor
FROM THE INSIDE
Adobe’s annual Creative Trends report shares its top four social media trends for 2023
Here’s how you should think about using them.
By Sahar Arshad, Passionfruit Contributor
ONE GREAT TIP
“With freelancers, all your income is pretty much variable. … I have a little percentage set to transfer money to a travel savings account so that comes off the top before the money even comes to my personal account.”
—Finance creator Treyton DeVore on automating his savings. Read more in our October 2022 interview.
NOW LOADING…
Norma Pérez and Jasmine Avery are making their mark in the BIPOC vegan content creator space
“Once I found my community, it was amazing.”
By Ingrid Cruz, Passionfruit Contributor
IN THE BIZ
- VidCon announced a list of featured creators for its 2023 conference in Anaheim, including Anthony Padilla, Alyson Stoner, Claudipia, Drew Afualo, and others.
- “Vlogmas” is making a comeback on YouTube Shorts. (via Insider)
- The popularity of AI-driven art is raising ethical concerns in digital art circles. (via NBC News)
- YouTube is recruiting creators for holiday shopping virtual events. (via the Hollywood Reporter)
- Instagram released a 2023 trend report, and also announced new tools to learn whether your content is eligible to be recommended to other users. (via TechCrunch)
- TikToker Pasta Queen signed with titan talent agency CAA. (via the Hollywood Reporter)
- Snapchat is testing selling digital goods paired with visual effects lenses. (via TechCrunch)
- LinkedIn announced new analytics tools to track follower growth and top performing posts.
- Buzzfeed, where many early YouTube creators got their start, laid off 12% of its workforce, citing poor economic conditions and a developing monetization shift towards short-form and vertical social video. (via Variety)
TIKTOK MADE ME DO IT
From makeup filters to dance trends, we’re loving all the Wednesday-themed videos on TikTok this week.
