📈 Adobe Shares Its Biggest Trends for Creators

CREATOR ECONOMY NEWSLETTER


2022 has some unforgettable trends. The resurge of shows like Euphoria, the Y2K aesthetic, and the slice-of-life social media app BeReal are just a few viral moves that shook the internet this year.

This week, Adobe, a technology company that makes some of the most popular editing software on the market for creators, released a report on four major trends for creators that rose to prominence this year and might be big in 2023. The trends include the rise of “psychic” visual aesthetics, creators’ desires for “authenticity,” retro and vintage throwbacks, and even pet influencers. 

We spoke with Adobe’s principal of consumer and creative insights, Brenda Milis, to unpack these trends and understand how to integrate them into a career that spans not just a year, but a creator’s entire career and long-term identity. We also spoke with multiple creators to seek their advice on integrating these trends into content, monetization, and fan engagement strategy.


FROM THE INSIDE

Adobe’s annual Creative Trends report shares its top four social media trends for 2023


ONE GREAT TIP


NOW LOADING

Norma Pérez and Jasmine Avery are making their mark in the BIPOC vegan content creator space

“Once I found my community, it was amazing.”

By Ingrid Cruz, Passionfruit Contributor


IN THE BIZ


TIKTOK MADE ME DO IT

Content for Creators.

News, tips, and tricks delivered to your inbox twice a week.

Newsletter Signup

Latest Newsletters

  • Kathleen Kennedy Is Not Hiding In This Email

    Kathleen Kennedy Is Not Hiding In This Email

    CREATOR NEWSLETTER Issue #182 | November 2, 2023 How’s everyone’s candy hangover? At this point, there’s usually just trash candy left lying around the house, enjoy chiseling those Milk Duds out of your teeth for the next few days. I’m thankful and impressed there were virtually zero regrettable “current event” gags on my timeline this…

  • The Cringeification of Costumes

    The Cringeification of Costumes

    CREATOR NEWSLETTER Issue #181 | October 31, 2023 There are swathes of creators whose whole content strategy revolves around reacting to “cringe” content. YouTube, in particular, thrives on being a bit of a freakshow. As YouTube essayist Contrapoints points out in her essay about cringe, this kind of voyeuristic content is often fueled by an…

  • How Do You Solve a Problem Like Jason Calacanis?

    How Do You Solve a Problem Like Jason Calacanis?

    CREATOR NEWSLETTER Issue #180 | October 26, 2023 Oh, what a time to be young in the world: so much potential on the horizon: an infinite multiverse of possibilities, stemming from right this moment into that beautiful question mark of the future. Youth is wasted on the blah blah you get the point. I’m being…