🧑‍🔬 Can Science Creators and Brand Deals Co-Exist?

CREATOR ECONOMY NEWSLETTER

Issue #89 | Dec. 6, 2022

Creators who make science content need to make a living like the rest of us. But unlike creators in some other fields, science creators face serious ethical questions when it comes to monetizing through brand partnerships.

This week, Passionfruit contributor Sabina Wex spoke with multiple creators and science experts about the ethics of combining brand deals and science content. Creators shared what ethical requirements they have for brands, what requirements brands have for them, what they charge for ad campaigns, and more.

– Grace Stanley, Newsletter Editor

THE HIGHLIGHT

Science creators and brand partnerships: Can the two co-exist?

“People value my opinion as a scientist, and I’m very careful with how I wield that.”

By Sabina Wex, Passionfruit Contributor

→ READ THE FULL STORY

ONE GREAT TIP

“I find that a lot of times when I’ve shifted my direction, I alienate at least a section of my audience. … I spent a lot of time creating content with my audience very heavily in mind. I’m still kind of doing that, but I realized how much that was kind of stifling my creativity.”

—Creator Kat Blaque on not being afraid to alienate your audience. Read more in our June 2022 interview.

TOOLS REVIEW

Creator Economy Gift Guide featured products.

​​Creator economy gift guide: The best content to stand out in the social media sphere

Make your content pop.

By Jaime Carrillo, Passionfruit Contributor

READ THE FULL STORY →

TIPS AND TRICKS

Beauty creator Ester Tania shares what she’s learned about brand partnerships

“Draft an amazing short email pitch, and email brands every single day.”

By Grace Stanley, Newsletter Editor

READ THE FULL STORY →

IN THE BIZ

  • YouTube announced the winners of the Streamy Awards, including creators MrBeast, Khaby Lame, Ryan Trahan, Sheena Melwani, Airrack, Mark Rober, and others.
  • Discord is opening up its paid subscription offerings for creator monetization.
  • Twitter is pursuing algorithmic content recommendations. (via TechCrunch) 
  • YouTube is working again after thousands of users reported outages. (via Reuters)
  • LinkedIn is rolling out new inbox safety tools. (via TechCrunch)
  • YouTube launched a podcast breaking down popular trends on the platform. (via the Publish Press)
  • Only days after reinstating Kanye West’s account on its platform, Twitter banned the rapper for antisemitic tweets. (via Fortune)

TIKTOK MADE ME DO IT

Alongside the ever-popular Spotify Wrapped, we’re also recapping this year’s music with an app that creates a mock festival lineup poster based on your listening habits.

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