CREATOR ECONOMY NEWSLETTER
Issue 62 | August 25, 2022
It’s not easy to step away from a successful YouTube career. Cat Valdes, better known online as Catrific, was an early YouTuber who rose to fame alongside vloggers like Dan Howell, Phil Lester, Joey Graceffa, and Shane Dawson. Over time, Valdes found that her heart wasn’t in the content, and she preferred working on the business side of creator partnerships. So, she made a big change.
In the early days of YouTube and influencer marketing, there was little guidance for creators looking to monetize their videos. Rates for brand deals were inconsistent, and creators had to rely on each other for tips on getting paid. Valdes always liked helping her friends navigate these contracts, so after deciding to leave her YouTube channel behind, she came to Jellysmack, one of the creator economy’s most prominent companies that helps creators maximize their growth and earnings. Passionfruit reporter Grace Stanley spoke with Valdes about her shift from YouTuber to Jellysmack’s director of creator partnerships and how the creator economy has changed in recent years.
– Daysia Tolentino, Passionfruit Editor
FROM THE INSIDE
Cat Valdes shares how she went from being a YouTuber to Jellysmack’s director of creator partnerships
“I had an expiration date for being ‘Catrific’ and I just wanted to be Cat Valdes.”
By Grace Stanley, Passionfruit Reporter
SPONSORED
Hollywood magic in the palm your hand
Save $300 on the Emmy award-winning GroPro HERO10 Black Creator Edition, an all-in-one content capturing powerhouse that makes vlogging, filmmaking, and live streaming easier than ever.
SUBCULT FOLLOWING
Sober Instagram is reducing stigma around addiction
The community helps normalize not drinking and decrease the barrier for people seeking help.
By Blair Sharp, Passionfruit Contributor
IN THE BIZ
- TikTok is testing a “Nearby” feature that would display local content to users. The feature is currently limited to select users in Southeast Asia. (via TechCrunch)
- Twitch lifted its exclusivity agreement for its partners, allowing creators to stream on other platforms like Facebook and YouTube. (via the Verge)
- YouTube, Facebook, Instagram, and TikTok have banned Andrew Tate. (via NBC News)
TIKTOK MADE ME DO IT
A delicious corn recipe!
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