CREATOR ECONOMY NEWSLETTER
Issue 77 | October 20, 2022
No one wants to worry about taxes or retirement plans when they’re busy chasing the next check. Creators’ income, like that of any freelancer, can be unpredictable, and it’s hard to keep track of your finances alone. Amid increasing discussions about how creators of all sizes can build sustainable careers online, more companies are offering services to help them navigate the business side of social media. One of these companies is Catch, a startup that helps creators figure out their taxes, credits, healthcare options, retirement plans, and more. Passionfruit reporter Grace Stanley spoke to its CEO, Kristen Anderson, about how creators can better manage and plan out their finances.
– Daysia Tolentino, Passionfruit Editor
FROM THE INSIDE
Kristen Anderson, CEO and co-founder of payroll and benefits company Catch, wants creators to plan their financial futures
“Start where you are, start small, and set yourself up with the systems that’ll help you succeed.”
By Grace Stanley, Passionfruit Reporter
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ONE GREAT TIP
“Gen Z—they’re scrolling through content at a very quick rate. You have to catch their attention very quickly and you have to hold their attention. And they can tell if you’re trying too hard or if you’re fake from a mile away.”
—Fallen Media co-founder Sol Betesh on making effective shortform content. Read more in our April 2022 interview.
NOW LOADING…
Meet Korty EO, the YouTuber capturing contemporary Nigerian culture through confessional-style videos
“When I want to get something done, I don’t hold back.”
By Edisana Stephen, Passionfruit Contributor
IN THE BIZ
- YouTube is rolling out audio ads, allowing marketers to target podcast listeners on the platform. (via The Hollywood Reporter)
- Pinterest users will be able to use popular music in their shortform videos, or “Idea Pins,” following deals with popular record labels. (via the Verge)
- TikTok is ramping up its Live features, adding the ability to live stream with up to five guests, new age restrictions, and enhanced filtering options.
TIKTOK MADE ME DO IT
Here’s what you should actually eat at Epcot, according to the people who work there!
