CREATOR ECONOMY NEWSLETTER
Issue 52 | July 21, 2022
TikTok can make stars out of small businesses. Users love feeling like they’re supporting an independent entrepreneur in their journey to profitability and success. However, virality and hype on TikTok can come fast, and sometimes business owners try to meet that demand too quickly without the proper resources to scale.
Perhaps there is no better example than the whole Pink Sauce debacle that has taken social media by storm over the past few days. Chef Pii, a private chef, began promoting her concoction in June and quickly started selling bottles of sauce to excited viewers who wanted in on the trend. However, TikTok users began to question the chef’s food safety practices and the shipping methods for the sauce, which appeared to be a perishable item with few preservatives. Chef Pii addressed the controversy in an interview with Passionfruit reporter Grace Stanley.
– Daysia Tolentino, Passionfruit Editor
THE HIGHLIGHT
EXCLUSIVE: Chef behind viral āPink Sauceā speaks out
The hype over TikTok’s latest food trend quickly spoiled.
By Grace Stanley, Passionfruit Reporter
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FROM THE INSIDE
Cameo CEO Steven Galanis is narrowing the gap between fame and getting paid
“We help creators turn their fans into highly monetizable, rabid super fans.”
By Grace Stanley, Passionfruit Reporter
TOKWATCH
Indigenous creators criticize Modern Warrior for comments about āwhite passingā people
One TikToker said the comments were giving “colonizer energy.”
By Gisselle Hernandez, Passionfruit Contributor
IN THE BIZ
- Daily Dot reporter Tricia Crimmins spoke with OnlyFans creators about piracy on the website.
- Snapchat is rolling out its services to a new desktop app, which will be available to Snapchat Plus subscribers first. (via The Verge).
- TikTok star Tefi Pessoa is hosting a new MTV competition series on YouTube. (via The Wrap)
- TikTok is reportedly restructuring and has laid off a number of U.S. staffers. (via Wired)
TIKTOK MADE ME DO IT
Hailey Bieber dropped the secret to her signature nail look and Iām obsessed!
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